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Marketing Plan in a Day: A Better, Faster, More Effective Method (ONE DAY)

You no longer have the luxury of taking weeks—or even months—to create an annual marketing plan. New technologies. An evolving social media landscape. Aggressive competitors. Changing economic dynamics. Today’s marketing environment continues to unfold at a faster and faster pace. Marketing plans need to be created in a timely, effective manner; often revisited and revised on a quarterly or monthly basis.

Building a powerful and actionable marketing plan is one of the toughest and most important tasks in marketing. It’s also a time-consuming process filled with endless revisions: Plans are revisited rather than reinvented, there's no consistent form or practice for plan development, plans get sold "up the line" and are endlessly revised, final plans are not actionable and often end up being filed away rather than actualized in the marketplace. The bottom line is that the annual planning process is often, inefficient and painful, generating substantial work and rework, delivering inconsistent output from one plan to the next or one division to another, and most importantly time is misspent on unneeded detail.

This results-oriented workshop will show you a new way to build a fully integrated plan in a matter of hours. The key is to bring your key stakeholders to the table. By building a plan collaboratively—as a silo-busting team in one simple planning session—you create a blueprint for action with timetables and milestones, responsibilities and accountability to produce more efficient, revenue-driven plans.

The Marketing Plan in a Day asks the planning participants to address three fundamental questions: Where are we now? Where are we going? How will we get there? By answering those questions with sound marketing principles and an energetic, collaborative process, any team can build out a detailed, integrated working plan on any subject in a matter of hours rather than days, weeks or months. This is an innovative process you will take back to your company to activate as a new and better way of planning. It will teach you a new set of best practices for planning that will engage a process that is more fun, inclusive, collaborative and powerful than any planning you have ever done before.

Who is This Course For?

Anyone who must write, review or approve marketing plans-including new marketers, mid- to senior-level marketers, brand managers, directors, VPs and CMOs. Anyone in corporate planning, finance and sales will also find this course valuable.

Key Takeaways

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

Big Data for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Effective Writing For Any Platform

Celebration, FL

Integrated Marketing Communications

Orlando, FL

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Content Marketing

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

Big Data for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Effective Writing For Any Platform

Celebration, FL

Integrated Marketing Communications

Orlando, FL

See full schedule

Webinars

Social Media's Murky Legal Waters

Webinar 

5 Keys To Activating Your Employees As Brand Advocates

Webinar 

Reaching Consumers on the Path To Purchase Thru Neuroscience

Webinar 

Seven Lessons To Becoming a Leading Brand

Webinar 

Insights To Interpreting Social Data

Webinar 

See full schedule