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Media Strategy(HALF DAY, ONE DAY, TWO DAY)

Course Description

Marketers are experiencing an increasingly fragmented consumer media landscape compounded by an expanding universe of media vendors, solutions, platforms, measurement systems and agency support models.  Whether you define what is happening in media as rapid evolution or revolution, today’s marketer faces both challenges and opportunities unimaginable not so long ago.  Marketers are not expected to have the breath and depth of media knowledge that subject matter experts possess, but they are expected to guide and ensure that all decisions made as it relates to media are optimal. How does a marketing executive pulled in so many directions focus their finite time available for media in a manner that channels their agencies energy on the most important tasks which drive the most meaningful value to their brand or service?  This course is designed to elevate a marketer’s comprehension and understanding of media in a manner that if appropriately applied to your brand or service will become part of your “Marketing DNA” long after today’s hottest media headlines and trends have been replaced by others.   

Done right, media is a true extension of your marketing strategy.  This course will show you how to more tightly connect all aspects of the media planning and media buying evaluation process to your marketing while improving your overall comprehension of media language and concepts.

Who Is this course for?

This course is for a wide range of executives who participate in the media decision making process who have a desire or need to better understand the application of media to marketing.  Junior to mid level marketers looking to solidify or create a foundation of media acumen, mid to senior level marketers who might not have consistently had exposure to consumer media decision making along with other marketing related personnel from departments such as insights, consumer promotion, digital marketers, public relations along with procurement, finance and technology personnel who have some media support related responsibilities.

Course Benefits/Key Takeaways

The course benefit is the learned behavior that the approach to optimization of media is as an extension of brand marketing strategy.  Though many complex media decisions and pathways are available to the marketer, when application of marketing strategy is rigorously applied to media questions the choices available to the marketer and its agencies meaningfully narrow while increasing the chances for meaningful in-market success.  This course will enhance your understanding of media and basic media concepts while significantly altering the way you might approach solving media issue, challenges and questions.    

Scheduled Classes

Media Strategy
Monday, October 6, 2014
New York, NY

On-Site Available

This course is available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Assignment Briefing

New York, NY

Content Marketing

New York, NY

Marketing Matters

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Dallas, TX

Big Data for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Assignment Briefing

New York, NY

Content Marketing

New York, NY

Marketing Matters

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Dallas, TX

Big Data for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

See full schedule

Webinars

5 Key Essentials To Epic Content Marketing

Webinar 

Best Practices for Developing Integrated Partnerships

Webinar 

Social Media's Murky Legal Waters

Webinar 

5 Keys To Activating Your Employees As Brand Advocates

Webinar 

Reaching Consumers on the Path To Purchase Thru Neuroscience

Webinar 

See full schedule