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Measuring Social Media Success: How to know when you're #WINNING

According to a recent Harvard Business Review study, nearly 31% of companies do not measure the effectiveness of social media and less than one quarter of companies are using social media analytics tools. Companies are working to understand how to measure social media against business objectives, track campaign effectiveness and to identify the best free and paid measurement tools for various platforms.

This interactive workshop will give you the tools to:

-          Measure social media campaigns against your business goals

-          Understand the most important social media metrics for your campaigns

-          Identify the best free and paid measurement tools for your business

 This course will include an interactive group working session where you’ll be able to apply the ideas you’ve learned to your own organization or campaign.

 WHO IS THIS WORKSHOP FOR?

Marketers at all levels including directors and managers who work with and or support digital marketing. An understanding of the fundamentals of social media and digital marketing is highly recommended.

 KEY TAKEAWAYS:

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

The Art and Science of Brand Building

New York, NY

Elevating Your Creative

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

Big Data: A Hands-on Workshop for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

The Art and Science of Brand Building

New York, NY

Elevating Your Creative

New York, NY

Marketing Plan in a Day

New York, NY

Marketing To The New Majority

Plano, TX

Big Data: A Hands-on Workshop for Marketers

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

See full schedule

Webinars

Rich Media: What Marketers Need To Know

Webinar 

The Essentials of Programmatic Buying

Webinar 

Protecting Brands in the Event of a Data Breach

Webinar 

Effective Content Marketing: What Marketers Need To Know

Webinar 

Turning Brand Exposure Into a Purchase

Webinar 

See full schedule