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Procurement Beyond Savings (HALF DAY, ONE DAY)

Navigate the Complexities of Marketing Procurement

Procurement leaders are playing an increasingly important role in governing the purchasing of marketing-related services. The goal of this workshop is to provide participants with the fundamentals required to explore the efficiencies of agency management in order to create cost savings, higher return on investment, and better value from their advertising expenditures.

Workshop participants will gain a clearer understanding of corporate and advertising procurement strategy development and the tools needed to develop and lead initiatives designed to increase marketing/advertising efficiencies, cost savings, and return on investment — as well as the building of stronger partnerships with outside vendors.

Using the ANA L.E.A.D. learning approach, you will:

Who Is This Workshop For?

Workshop Benefits

As a result of this workshop, you will be better able to:

Note: The description above represents an example of the workshop content for this topic. There may be various faculty that train on this topic and workshop outlines may vary slightly. Your School of Marketing regional manager will help to select the appropriate faculty based on your needs and requirements.

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

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Creating a Business-Driven Content Strategy

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*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

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ISBM/ANA Partnership: B-to-B Profitable Pricing Management

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The Art and Science of Brand Building

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How To Optimize Your Agency Partner Relationships

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Optimizing Your Ad Production Spend

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*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

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Mobile Marketing

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*NEW WORKSHOP* Digital Innovation Lab: Creating Competitive Advantage through Data Analytics

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See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

CANCELLED: *NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Creating a Business-Driven Content Strategy

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

ISBM/ANA Partnership: B-to-B Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Optimizing Your Ad Production Spend

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Creating Competitive Advantage through Data Analytics

New York, NY

See full schedule