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Aligning Marketing to Sales (HALF DAY, ONE DAY)

The Potential for Revenue and Profit Improvement is Enormous

Marketing and sales alignment offers the single greatest opportunity for improving business performance. The challenge is that sales and marketing can view things differently.

In this workshop, participants will learn that coordination and alignment between marketing and sales requires more than just tacking marketing onto the front of an existing sales process. Participants will learn how to coordinate marketing and sales objectives, strategies, activities, and goals. Through the use of discussions and communication exercises, participants will learn about the causes of misalignment, define terms to improve communication, and discover how to remove alignment issues.

Using the ANA L.E.A.D. learning approach, you will:

Who Is This Workshop For?

Workshop Benefits

As a result of this workshop, you will be better able to:

Note: The description above represents an example of the workshop content for this topic. There may be various faculty that train on this topic and workshop outlines may vary slightly. Your School of Marketing regional manager will help to select the appropriate faculty based on your needs and requirements.

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

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$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

*NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Creating a Business-Driven Content Strategy

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

B-to-B Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

Fundamentals of B-to-B Marketing: Building a Marketing Plan

Chicago, IL

*NEW WORKSHOP* Digital Innovation Lab: Creating Competitive Advantage through Data Analytics

New York, NY

See full schedule