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Brand Management Fundamentals (ONE DAY)

The Keys to Being a Successful Brand Manager

In addition to coordinating multiple marketing disciplines and initiatives, brand marketers must now be close to the markets, and this workshop will take them there.

This workshop will cover planning, developing, and directing the marketing mix. Participants will be taken beyond the basics to the practical skills needed to coordinate the efforts and responsibilities of others in production, sales, advertising, promotion, R&D, marketing research, purchasing, distribution, package development, and finance. Through a series of interactive exercises, participants will gain an understanding of the tools and skills needed to lead a truly cross-functional team.

Using the ANA L.E.A.D. learning approach, you will:

Who Is This Workshop For?

Workshop Benefits

As a result of this workshop, you will be better able to:

Note: The description above represents an example of the workshop content for this topic. There may be various faculty that train on this topic and workshop outlines may vary slightly. Your School of Marketing regional manager will help to select the appropriate faculty based on your needs and requirements.

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Creating a Business-Driven Content Strategy

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

B-to-B Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Optimizing Your Ad Production Spend

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Creating Competitive Advantage through Data Analytics

New York, NY

From Insights to Great Messaging

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Creating a Business-Driven Content Strategy

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

B-to-B Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

Optimizing Your Ad Production Spend

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Creating Competitive Advantage through Data Analytics

New York, NY

From Insights to Great Messaging

New York, NY

See full schedule