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Optimizing Your Ad Production Spend (ONE DAY, TWO DAY)

You’ll go behind the scenes for an insider’s look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad productions.  With a focus on integrating broadcast, print, and digital, this seminar will provide the tools and resources for effective and efficient productions.

In addition to learning the flow of content creation across all media channels, we’ll also review the responsibilities for each role in the integrated production process.   

We’ll present the strategies for procuring the best deals within the ad production supply chain, including leveraging creative assets, making the most of production incentives, setting up preferred vendor deals, optimizing your spend, etc.  We will discuss at length what drives the costs of producing content for TV, print/OOH, web videos, websites, mobile, social and banner ads and will teach you how to introduce best practices which will positively affect your production process and budgets.   

Who Is This Course For?

People responsible for producing content for their brands including all levels of brand marketing, advertising managers, procurement or sourcing professionals, and other industry professionals interested in addressing the current challenges in today’s business environment to be most efficient.

Key Takeaways

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Content Marketing

New York, NY

*NEW WORKSHOP* Digital Leadership for CMOs

Chicago, IL

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

Mountain View, CA

How To Optimize Your Agency Partner Relationships

New York, NY

The Art and Science of Brand Building

New York, NY

Mobile Marketing

New York, NY

*NEW WORKSHOP* Capability and Talent Leadership for CMOs

Philadelphia, PA

Winning Email Marketing Strategies

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Content Marketing

New York, NY

*NEW WORKSHOP* Digital Leadership for CMOs

Chicago, IL

Elevating Your Creative

New York, NY

Integrated Marketing Communications

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

Mountain View, CA

How To Optimize Your Agency Partner Relationships

New York, NY

The Art and Science of Brand Building

New York, NY

Mobile Marketing

New York, NY

*NEW WORKSHOP* Capability and Talent Leadership for CMOs

Philadelphia, PA

Winning Email Marketing Strategies

New York, NY

See full schedule