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Optimizing Your Ad Production Spend (ONE DAY, TWO DAY)

Course Description:

You’ll go behind the scenes for an insider’s look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad productions.  With a focus on integrating broadcast, print, and digital, this seminar will provide the tools and resources for effective and efficient productions.

In addition to learning the flow of content creation across all media channels, we’ll also review the responsibilities for each role in the integrated production process.   

We’ll present the strategies for procuring the best deals within the ad production supply chain, including leveraging creative assets, making the most of production incentives, setting up preferred vendor deals, optimizing your spend, etc.  We will discuss at length what drives the costs of producing content for TV, print/OOH, web videos, websites, mobile, social and banner ads and will teach you how to introduce best practices which will positively affect your production process and budgets.   

Who Is This Course For?

People responsible for producing content for their brands including all levels of brand marketing, advertising managers, procurement or sourcing professionals, and other industry professionals interested in addressing the current challenges in today’s business environment to be most efficient.

Key Takeaways


 

Scheduled Classes

Optimizing Your Ad Production Spend: An Integrated Approach
Begins: Tuesday, June 10, 2014
New York, NY

On-Site Available

This course is available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

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$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

Effective Writing For Any Platform

New York, NY

Media Strategy

New York, NY

Sports Sponsorship: How To Play Smart & Win Big

New York, NY

Integrated Marketing Communications

Chicago, IL

Assignment Briefing

Chicago, IL

How To Optimize Your Agency Partner Relationships

Chicago, IL

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Digital Leadership Masterclass

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

See full schedule