Maximize Ad Production Spending (TWO-DAY)
The goal of this course is designed to take the mystery out of the production process, clarifying cost structures and defining the cost implications of new production technology. You will leave this course with an understanding of the basics of budgeting, the workflow and stages of the production process, and the roles and responsibilities of the advertiser during each phase. You will gain a deeper understanding of production cost-drivers, including factors that can quickly send a project over-budget and learn innovative techniques to stretch production dollars without compromising creative quality. And you will learn how to communicate effectively & efficiently throughout the production process addressing time-sensitive decisions and ensuring your needs are met.
You’ll go behind the scenes for an insider’s look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad productions. With a focus on broadcast, print, and digital including integrated production, this seminar will provide the tools necessary for effective and efficient management of your content creation and your agencies during the production process.
You’ll learn strategies for procuring the best deals within the ad production supply chain, including leveraging your creative assets, making the most of production incentives, setting up preferred vendor deals, and much more. You’ll also hear about the digital production process and cost drivers including web videos and social media production, along with the latest trends in art buying and print production.
