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Optimizing Your Ad Production Spend (TWO DAY)

You’ll go behind the scenes for an insider’s look at the latest processes, best practices and cost efficiencies for getting the most value out of your ad productions.  With a focus on integrating broadcast, print, and digital, this seminar will provide the tools and resources for effective and efficient productions.

In addition to learning the flow of content creation across all media channels, we’ll also review the responsibilities for each role in the integrated production process.   

We’ll present the strategies for procuring the best deals within the ad production supply chain, including leveraging creative assets, making the most of production incentives, setting up preferred vendor deals, optimizing your spend, etc.  We will discuss at length what drives the costs of producing content for TV, print/OOH, web videos, websites, mobile, social and banner ads and will teach you how to introduce best practices which will positively affect your production process and budgets.   

Who Is This Course For?

People responsible for producing content for their brands including all levels of brand marketing, advertising managers, procurement or sourcing professionals, and other industry professionals interested in addressing the current challenges in today’s business environment to be most efficient.

Key Takeaways

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Digital Leadership Masterclass

New York, NY

Elevating Your Creative

New York, NY

Sports Sponsorship: How To Play Smart & Win Big

New York, NY

The Art and Science of Brand Building

New York, NY

Marketing To The New Majority

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Digital Leadership Masterclass

New York, NY

Elevating Your Creative

New York, NY

Sports Sponsorship: How To Play Smart & Win Big

New York, NY

The Art and Science of Brand Building

New York, NY

Marketing To The New Majority

New York, NY

See full schedule

Webinars

Insights Into the Future of Digitized Defined Objects

Webinar 

Why Marketers Should Tell Ad Tech "F--- Your Analytics!"

Webinar 

ANA/White Ops Bot Fraud Test Results

Webinar 

Programmatic Buying – Real Time Buying, Real Time Legal Problems

Webinar 

The Developing Law of Drones – Marketing’s New Frontier

Webinar 

See full schedule