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Mobile Marketing (HALF DAY, ONE DAY)

Mobile technology is transforming personal communications driving increased interest in social media resulting in digital communications becoming accessible anytime, anywhere.  This dramatic change is obviously having a significant impact on how organizations, businesses and brands connect with their consumers.

Moreover, because mobile marketing will be viewed in 2012 as a necessity rather than an optional discipline in their marketing strategy; participants will learn about best practices and consumer insights in this emerging channel.  Marketers taking this course will also learn about effective mobile marketing tactics in areas such as proximity marketing, mobile search tools, budgeting tactics and mobile application analytics. Of course we will cover the essentials of measuring and evaluating interactive marketing programs, and interpreting data for future marketing decisions and campaign performance.

Students will further leave with a solid understanding of the mobile marketing landscape, the sector's rapid evolution as well as current and future trends. Focusing on practical skills and cutting-edge case studies, you will leave with a thorough knowledge of the technologies and terminology of mobile and best practice guidelines, as well as being able to articulate the benefits and opportunities of a mobile strategy, and how this fits into a multichannel approach. 

Other key takeaways include a roadmap to navigating the mobile marketing ecosystem, a clear understanding of how to engage the players in the industry, actionable steps on how to develop and execute a successful, industry compliant, mobile marketing strategy and programs, and a familiarity with  the latest mobile capabilities, technologies, standards and guidelines and their potential

Who is this course for:

Marketing strategy and tactical specialist that want a well-rounded foundation in all areas of mobile, executives that want to grab hold of this emerging medium, skip the jargon and prepare their teams for success with mobile consumer engagement.  Marketers that are looking to bridge the gap between digital and traditional media.

Key Takeaways

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

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$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Effective Writing For Any Platform

New York, NY

Media Strategy

New York, NY

Sports Sponsorship: How To Play Smart & Win Big

New York, NY

Integrated Marketing Communications

Chicago, IL

Assignment Briefing

Chicago, IL

How To Optimize Your Agency Partner Relationships

Chicago, IL

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Digital Leadership Masterclass

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

See full schedule