Digital Marketing (HALF DAY, ONE DAY)

End-To-End Digital Marketing

Learn how to visualize, plan and integrate powerful digital marketing strategies that click, engage, convert and measure.

A cohesive online strategy has many moving parts that must work together to form a cohesive platform. A good online strategy comes together as a tactical plan and unified set of technologies that funnels users towards a measurable set of marketing and branding objectives. It's a media plan, a search plan, a social media plan, a website experience and marketing automation sequence all wrapped into an integrated engagement plan that pulls your target audience into your brand's embrace.

Walk through the practical steps organizations need to know so they can visualize a strategy and create a plan that launches a lasting digital marketing platform that truly integrates digital into their marketing mix. Includes real case studies as well as strategy and tactical development exercises that will result in plans and ideas your company can start using right away.

Who Is This Course For?

This course is for marketers who want to get their brains around all the moving parts of digital marketing and wish to add power and potential to their current online platforms, channels and campaigns.

Key Takeaways

Gain an understanding of how the major parts of digital marketing fit together and what tools, sites and opportunities apply to your organization.
Learn how to document your digital marketing strategy, platform and campaigns into easy to understand visual renderings and infographics.
Learn the practical steps and workflow required to plan, create, launch, maintain and measure a digital and social marketing channel.
See how digital marketing and media is being applied in both B-to-C and B-to-B organizations with actual case studies.
Cover related best practices for search (SEO & SEM), social media marketing, online media and display (banners), website conversion optimization, landing pages, email marketing, mobile, marketing automation and tracking and reporting.

Suggested Half-day Workshop Options

Option : Modules 1,2,3 plus 4 or 5 or 6 or 7

*The training agenda for any on-site program is finalized following a discussion with the training instructor to ensure it is relevant for your team.

Training Module*	Takeaway*
1. Digital Strategy Development (Planning and strategy and tactical plan)	What do you want to learn? Identifying questions, current challenges and knowledge gaps. Creating and visualizing an integrated digital strategy and end-to-end engagement plan (getting your head around the whole program) Hands on exercise: creating a digital strategy visualization and plotting user flow ("asking and then what")
2. Drive (Driving targeted traffic to your website)	Social media marketing, making customer connections, building buzz, traffic, thought leadership and credibility. Measuring social media ROI SEO and SEM best practices, expanding your idea of search. Online display, rich media, banners and sponsorships Hands on exercise: choosing the right keywords and developing useful social/viral content
3. Capture (Capturing leads, data and encouraging desired behavior)	Encouraging desired behavior (actions, leads, downloads, email opt-ins, data capture, purchases, offline purchases, viral, etc.) Conversion optimization, landing page best practices, etc. Great content, encouraging social connections and sharing. Hands on exercise: encouraging people to take action by developing a benefit and offer matrix
4. Convert (Escalating online leads and actions to sales)	Email best practices and triggered events Marketing automation overview
5. Optimize (Measuring and improving channel and campaign performance)	Understanding web and campaign analytics. Identifying critical key performance indicators. Hands on exercise: zeroing in on critical action - identifying the right metrics

Digital Marketing (HALF DAY, ONE DAY)

Course Options

Upcoming Classes

$5,000 Training Credit

Marketing Your Way