|
 

Winning Email Marketing Strategies (HALF DAY, ONE DAY)

How to Develop and Optimize Campaigns That Deliver Bottom-Line Results

 This workshop reveals both the strategic roadmap and specific tactics for successful email marketing that drives sales, builds brand awareness, nurtures leads into new customers, and directly produces revenue.  Today every major brand can and should leverage email in its marketing mix and must know how to use the channel legally and for maximum impact.

 Led by an industry expert and email education pioneer, this workshop teaches how to develop effective email programs – from subscriber opt-in and list building to strategy, creative, testing and analysis – for producing campaigns that get noticed in a crowded inbox and deliver measurable results!

 There’s a lot more to email than meets the eye, and many marketers are caught short once they delve completely into the channel and realize the nuances necessary for success and to prevent disasters such as deliverability blocking, subscriber complaints and poor sender reputation. This engaging, interactive workshop is packed with advanced approaches and industry-accepted best practices to be sure you won’t fall victim to rookie mistakes or leave untapped opportunity on the table.

 Using the ANA L.E.A.D. (Learn, Experience, Apply and Discover) approach, marketers will:

 Learn the fundamentals necessary for creating email that is not only legally and ethically compliant, but also truly engages subscribers. They’ll also learn the detailed hands-on skills required for getting campaigns out the door

 Who is this Workshop For?

 This workshop is for anyone at any level directly or indirectly involved with or responsible for email as a customer acquisition, communication and/or retention channel. It is ideal for brand and marketing managers, CRM specialists, marketing directors; digital marketing professionals; direct/catalog marketing professionals. It is suitable for all levels.

 Workshop Benefits

 As a result of this workshop participants will be better able to:

 Develop winning email marketing strategies applicable immediately to acquiring and retaining more valuable customers.

 Understand the regulatory landscape for email, how to be in compliance with the law and successfully navigate deliverability rules instituted by the ISPs.

 Master results measurement by learning the critical metrics relevant to email marketing, how to calculate them, and how to conduct campaign performance analysis.

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

Mountain View, CA

How To Optimize Your Agency Partner Relationships

New York, NY

The Art and Science of Brand Building

New York, NY

*NEW WORKSHOP* Capability and Talent Leadership for CMOs

Philadelphia, PA

Winning Email Marketing Strategies

New York, NY

Mobile Marketing

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Organize Your Marketing Team for the Digital Age

New York, NY

From Insights to Great Messaging

New York, NY

Marketing To The New Majority

New York, NY

*NEW WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

Mountain View, CA

How To Optimize Your Agency Partner Relationships

New York, NY

The Art and Science of Brand Building

New York, NY

*NEW WORKSHOP* Capability and Talent Leadership for CMOs

Philadelphia, PA

Winning Email Marketing Strategies

New York, NY

Mobile Marketing

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Organize Your Marketing Team for the Digital Age

New York, NY

From Insights to Great Messaging

New York, NY

Marketing To The New Majority

New York, NY

*NEW WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

See full schedule