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Marketing Matters

Managing the Tools and Techniques to Take Brands to the Next Level

This practical, real world course helps participants enhance their marketing knowledge and skills to better direct the overall marketing function and effort to drive corporate growth more efficiently and effectively.

The course covers the importance of brand positioning; the role of brand management; how to bring a campaign to life; the creative brief and strategy; developing a great marketing plan—and more. From examining the 7P’s that are the essentials of marketing to understanding the keys to managing a brand, this course is taught by working professionals who know what it takes to get the job done and understand the difference between textbook learning and real-world experience. 

The marketing landscape has been changing at a rapid pace, and the best marketers understand that staying current with the tools and techniques that drive businesses are key to managing their brands and their career. From brand equity to audience segmentation to the marketing toolbox and ROI the course is an intensive overview that will build a lifelong foundation for current and future management positions.

Who is This Course For?
The course is for people who may be new to managing marketing, including professionals from other disciplines (i.e. sales, finance, digital, social, PR, promotion) who want to round out their marketing skills. It is also for marketing managers to refresh and update their skills with the best practices and new developments in marketing that will help them drive brands more impactfully.

Course Benefits

Scheduled Classes

Marketing Matters
Thursday, October 9, 2014
New York, NY

On-Site Available

This course is available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Marketing To The New Majority

Plano, TX

Media Strategy

New York, NY

Integrated Marketing Communications

Plano, TX

How To Optimize Your Agency Partner Relationships

New York, NY

Effective Writing For Any Platform

Celebration, FL

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

See full schedule

Webinars

Turning Brand Exposure Into a Purchase

Webinar 

Marketers' 5-Step Guide To Data Privacy in a Big Data World

Webinar 

Reaching Millennials Through TV- What Marketers Need To Know

Webinar 

Engaging Customers Through Instagram

Webinar 

See full schedule