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Measuring and Managing Marketing Performance (HALF DAY, ONE DAY)

Measure What You Should, Not Just What You Can

Today’s marketing ecosystem has become far more complex. New media and touchpoints are appearing almost every day. And campaigns are getting more targeted and shorter in duration.

This interactive workshop will help participants overcome common obstacles to developing smarter, more insightful ways of measuring the impact of their marketing investments on business results. Through analysis of best practices, discussions, and exercises, participants will learn the critical foundations of good measurement, how to know what’s working, how to quickly find those elements that are not working and re-channel the money into new opportunities, and how to measure the impact of their marketing activities on the business.

Because each company has different needs, the workshop can be delivered modularly to address the topics that are of greatest importance.

Using the ANA L.E.A.D. learning approach, you will:

Who Is This Workshop For?

 Workshop Benefits

As a result of this workshop, you will be better able to:

Note: The description above represents an example of the workshop content for this topic. There may be various faculty that train on this topic and workshop outlines may vary slightly. Your School of Marketing regional manager will help to select the appropriate faculty based on your needs and requirements.

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

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$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

*NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Creating a Business-Driven Content Strategy

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

B-to-B Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

Fundamentals of B-to-B Marketing: Building a Marketing Plan

Chicago, IL

*NEW WORKSHOP* Digital Innovation Lab: Creating Competitive Advantage through Data Analytics

New York, NY

See full schedule