|
 

Strategic Marketing (HALF DAY, ONE DAY, TWO DAY)

How to Implement a Strategic Marketing Plan

Customer-centric and competitively dominant marketing strategies are vital to business success. This workshop will give participants the tools to develop an effective marketing strategy by examining how firms can profitably create and sustain customer value. Participants will learn insight into the process of value creation and methods for sustaining that value for their consumers. Specifically, participants will learn ways to drive long-term customer value by delivering above and beyond expectations.

Participants will also explore: how marketing innovation can be used to develop new and different value propositions that meet overlooked, latent, and emerging customer needs; how new products, processes, and business models can be the source of sustainable competitive advantage; and how the key to a building a successful strategic plan is to be customer-centric and competitively focused.

 Using the ANA L.E.A.D. learning approach, you will:

 Who Is This Workshop For?

Workshop Benefits

As a result of this workshop, you will be better able to:

Note: The description above represents an example of the workshop content for this topic. There may be various faculty that train on this topic and workshop outlines may vary slightly. Your School of Marketing regional manager will help to select the appropriate faculty based on your needs and requirements.

 

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

*NEW WORKSHOP* Digital Innovation Lab: Organizing for Marketing in a Digital Age

New York, NY

From Insights to Great Messaging

New York, NY

Marketing To The New Majority

New York, NY

*NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Content Marketing

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

Read more >

Upcoming Classes

*NEW WORKSHOP* Digital Innovation Lab: Organizing for Marketing in a Digital Age

New York, NY

From Insights to Great Messaging

New York, NY

Marketing To The New Majority

New York, NY

*NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Content Marketing

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

See full schedule