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Strategic Marketing (HALF DAY, ONE DAY, TWO DAY)

Customer-centric and competitively dominant marketing strategies are vital to business success. This workshop will give participants tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value. The focus of this workshop is therefore on go-to-market programs as well as designing integrated, strategic marketing plans. Participants will learn insight into the process of value creation and methods for sustaining that value for their consumers.

Developed for practicing marketing managers and those in general management positions who need more understanding of the marketing function, this program enables vice presidents, directors and managers in marketing, finance, and operations to contribute to the critically important customer value creation process. 

Specifically, participants will learn ways to drive long-term customer value by delivering above and beyond expectations. They will also explore:

In the end, participants will gain a clear, in depth understanding of core marketing concepts, and identify the essential elements of a strong marketing plan by:

Who Is This Course For?

This program will benefit executives across the organization (engineering, R&D, operations, finance, product development, etc.) as well as managers who are assuming marketing responsibilities for the first time, and those managers already in a marketing capacity but without significant formal education in this discipline. 

Key Takeaways

 

 

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

Optimizing Your Ad Production Spend: An Integrated Approach

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Business Acumen For Marketers

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Customer Experience Design

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Content Marketing

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Digital Leadership Masterclass

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Elevating Your Creative

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The Art and Science of Brand Building

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Sports Sponsorship: How To Play Smart & Win Big

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Marketing To The New Majority

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See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

Digital Leadership Masterclass

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

Sports Sponsorship: How To Play Smart & Win Big

New York, NY

Marketing To The New Majority

New York, NY

See full schedule

Webinars

Maximizing Mobile's Impact in the Marketing Mix

Webinar 

5 Innovative and Effective Tools To Direct Marketing

Webinar 

Enhancing Digital Ad Viewability

Webinar 

The FTC's Operation Full Disclosure: What You Need To Know

Webinar 

See full schedule