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Strategic Marketing (HALF DAY, ONE DAY)

Customer-centric and competitively dominant marketing strategies are vital to business success. This workshop will give participants tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value. The focus of this workshop is therefore on go-to-market programs as well as designing integrated, strategic marketing plans. Participants will learn insight into the process of value creation and methods for sustaining that value for their consumers.

Developed for practicing marketing managers and those in general management positions who need more understanding of the marketing function, this program enables vice presidents, directors and managers in marketing, finance, and operations to contribute to the critically important customer value creation process. 

Specifically, participants will learn ways to drive long-term customer value by delivering above and beyond expectations. They will also explore:

In the end, participants will gain a clear, in depth understanding of core marketing concepts, and identify the essential elements of a strong marketing plan by:

Who Is This Course For?

This program will benefit executives across the organization (engineering, R&D, operations, finance, product development, etc.) as well as managers who are assuming marketing responsibilities for the first time, and those managers already in a marketing capacity but without significant formal education in this discipline. 

Key Takeaways

 

 

Course Options

There are currently no scheduled classes for this course. However, all courses are available for onsite delivery. To find out more about how ANA can deliver this course to your business, call us at 212-697-5950 or training@ana.net.

Upcoming Classes

How To Optimize Your Agency Partner Relationships

New York, NY

The Art and Science of Brand Building

New York, NY

*NEW WORKSHOP* Capability and Talent Leadership for CMOs

Philadelphia, PA

Winning Email Marketing Strategies

New York, NY

Mobile Marketing

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Organize Your Marketing Team for the Digital Age

New York, NY

From Insights to Great Messaging

New York, NY

Marketing To The New Majority

New York, NY

*NEW WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Content Marketing

New York, NY

See all classes

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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Upcoming Classes

How To Optimize Your Agency Partner Relationships

New York, NY

The Art and Science of Brand Building

New York, NY

*NEW WORKSHOP* Capability and Talent Leadership for CMOs

Philadelphia, PA

Winning Email Marketing Strategies

New York, NY

Mobile Marketing

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Organize Your Marketing Team for the Digital Age

New York, NY

From Insights to Great Messaging

New York, NY

Marketing To The New Majority

New York, NY

*NEW WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Content Marketing

New York, NY

See full schedule

Webinars

Making TV Ads Accountable

Webinar 

Unlocking the Power of Mobile Programmatic

Webinar 

Insights for Effective Multicultural Marketing

Webinar 

The Legal Implications of Going Native: What You Need to Know

Webinar 

5 Tactics to Enhance Customer Interactions on Social Media

Webinar 

See full schedule