Procurement Beyond Savings

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Module #

Training Module

Length

Takeaway

1

Introductions

15 min

 

2

Demystifying Marketing Procurement

1 hour

  • Defines the diverse functions of Marketing Procurement.  Marketing Procurement Org models and Leading Practices

 

BREAK

15 min

 

3

Knowing what you’re buying

1.5 hours

  • Explains what problems you are trying to solve, and looks at partner relationship management as a continuous process

 

BREAK

15 min

 

4

Break-Out Exercise:  Value vs. Cost

1 hour

  • Understanding how to create value through a client/agency negotiation exercise

 

LUNCH

1 hour

 

5

Exercise Key Findings:  How did you do?

30 min

 

6

Partnering toward mutual success

1 hour

  • Defines the DNA of good relationships and what motivates agency partners

 

BREAK

15 min

 

7

A brave new world

1 hour

  • A glimpse into the future and what it means for sustaining your new relationships

8

Course Summary, Final Thoughts and Adjournment

15 min

  • Reflects on the complexities of the space, how to make sourcing strategic,  and market proven recipes for success

9

Continuing Education and ANA Resources

15 min

  • Highlights the resources that exist to help you stay at the top of your Marketing Procurement game

Instructors

trainer

Brett Colbert

Brett Colbert is the chief procurement officer for MDC Partners, a business transformation organization that utilizes technology, marketing communications, data analytics and insights, and strategic consulting solutions to drive returns on marketing and communications investments. Brett has over 15 years of experience in executive management at both advertising and media agencies. He previously led global procurement teams at Time Warner, Nestlé, and Anheuser-Busch InBev.

Brett is a member of the ANA Faculty with a track record of accomplishments that includes “glocalization” of toolkits, launches of effective operational improvement, and expansion of existing processes. Brett attributes his ability to get things done to his unique “rock and roll” style. He is passionate about delivering genuine value and benefits, and driving results through collaboration is what he is all about.