Optimizing Agency Relations
|Begins:||Monday, December 3, 2012 at 8:30am|
|Ends:||Monday, December 3, 2012 at 5:00pm|
Reed Smith LLP
599 Lexington Avenue
New York, NY 10022
Instructor: Joanne Davis
Joanne Davis is the president and founder of Joanne Davis Consulting and has been a client CMO, agency president, and consultant to companies large and small, including Arby’s, ExxonMobil, JPMorgan Chase, Marriott, Macy’s, Memorial Sloan Kettering Cancer Center, Microsoft, and Sonic Drive-In. Joanne helps clients better search for, select, and compensate agencies and improve client marketing organizations. In 2005, Joanne Davis Consulting became a shareholding partner in SCAN International. Prior to founding Joanne Davis Consulting, Joanne spent 20 years in domestic and international advertising and marketing communications agencies. She spent 18-months as Acting CMO for the US Department of Defense.
Joanne leverages her expertise to coach and train client companies on how to improve their agency relationships. She is a member of the ANA Faculty and one of the industry’s best-known speakers and writers on client-agency relations and has coached thousands of marketing and procurement executives across four continents.
Introductions: 9:00 am
- Introductions/Review of Special Needs
- Objectives and Motivations
- 20 Rules for Success and Group Exercise
- Creative Briefs
Break : 10:45-11:00 a.m.
- Creative Briefs and Group Exercise (Continued)
- Creative Work
Lunch: 12:30-1:30 p.m.
- Creative Work and Group Exercise
- Service and Relationship "Contract"
- Agency Economics/Compensation
- Agency Audits
- Scopes of Work
Break: 3:45-4:00 p.m.
- Multiple Agencies
- Agency Critique and Review
- Your Choice