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Optimizing Agency Relations

This event is over.
Begins:Monday, December 3, 2012 at 8:30am
Ends:Monday, December 3, 2012 at 5:00pm

Reed Smith LLP
599 Lexington Avenue
22nd Floor
New York, NY 10022

Instructor: Joanne Davis

Joanne Davis is the president and founder of Joanne Davis Consulting and has been a client CMO, agency president, and consultant to companies large and small, including Arby’s, ExxonMobil, JPMorgan Chase, Marriott, Macy’s, Memorial Sloan Kettering Cancer Center, Microsoft, and Sonic Drive-In. Joanne helps clients better search for, select, and compensate agencies and improve client marketing organizations. In 2005, Joanne Davis Consulting became a shareholding partner in SCAN International. Prior to founding Joanne Davis Consulting, Joanne spent 20 years in domestic and international advertising and marketing communications agencies. She spent 18-months as Acting CMO for the US Department of Defense.

Joanne leverages her expertise to coach and train client companies on how to improve their agency relationships. She is a member of the ANA Faculty and one of the industry’s best-known speakers and writers on client-agency relations and has coached thousands of marketing and procurement executives across four continents.


Introductions:  9:00 am 

  • Introductions/Review of Special Needs
  • Objectives and Motivations
  • 20 Rules for Success and Group Exercise
  • Creative Briefs

Break :  10:45-11:00 a.m.

  • Creative Briefs and Group Exercise (Continued)
  • Creative Work

Lunch: 12:30-1:30 p.m.

  • Creative Work and Group Exercise
  • Evaluations
  • Service and Relationship "Contract"
  • Agency Economics/Compensation
  • Agency Audits
  • Scopes of Work

Break:  3:45-4:00 p.m.

  • Multiple Agencies
  • Agency Critique and Review
  • Your Choice

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