Aligning Marketing to Sales

This event is over.

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

 

Sales and Marketing tend to view things differently. When the disconnects between Sales and Marketing are addressed, Marketing and Sales alignment offers the single greatest opportunity for improving business performance.


In this workshop, participants will learn that successful coordination and alignment between Marketing and Sales requires coordination on objectives, strategies, activities, and goals. Through the use of discussions and exercises, this workshop will help you apply critical thinking to identify and remove alignment issues in your organization and to discover practical and actionable solutions.


This workshop will outline causes of misalignment and help you learn frameworks to better define terms that improve communication, align objectives, and create actionable processes and plans that will improve business performance now and in the future.

Who Is This Workshop For?

  • Sales and marketing leadership
  • Sales and marketing management, including sales managers, sales leaders, sales enablement, product managers, marketing managers, marketing communications, field marketing

Download the full benefits here


  • Setting the stage (30 min)
  • Aligning Goals (15 min)
  • Aligning Goals Exercise (30 min)
  • Break (15 min)
  • Communication Between Marketing/Sales (45 min)
  • Customer/Consumer Acquisition (45 min)
  • Lunch (60 min)
  • Specific Alignment Issues (30 min)
  • Break (15 min)
  • Measurements to Improve Outcomes (60 min)
  • Review and Next Steps and Commitments to Action (25 min)
  • Closing (05 min)



Instructors

trainer

Mitchell Goozé

Mitchell Goozé is a principal with the Customer Manufacturing Group, a leading marketing/sales process management consultancy. In addition to process-related topics, Mitchell focuses on marketing strategy, innovation, and customer insights. Previously, he was the president of four Teledyne companies and has been involved in the launch of several new-to-the-market consumer and technology products. Mitchell has served on the boards of several private companies as well as the boards of The American Electronics Association and ASUCLA. He has also served on the board of advisors of The Leavey Graduate School of Business at Santa Clara University and the Northern California New Media Center.

Mitchell is the author of three books on marketing and numerous articles, and he was named Marketing Speaker of the Year by the world’s largest chief executive officer membership organization. In addition to being an ANA Faculty member, Mitchell has been an invited guest lecturer at the Graduate Business Schools at Stanford University, Columbia University, and Santa Clara University.