Advertising Production Masterclass

This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.

Marketers struggle to stretch their limited production budgets because they must contend with a complex media ecosystem. By understanding the ins and outs of the production process and by knowing what drives the cost of producing your content assets, you are empowered to make better production decisions. This awareness also makes it easier for you to choose the appropriate agency and production partners. Ultimately, it is the partners you choose that are vital to your production efficiency, effectiveness, and ROI.

This workshop will teach you best practices and clarify your own role and responsibilities in the content production process (TV/video, photography, OOH, digital/social, etc.). Along the way, you will see what works, and you will improve your ability to develop better content integration. This workshop also provides learning on the unique nuances and challenges of producing content for social platforms. And you will gain insight on the latest production trends, such as transparency and marketer-led production — all of which will give you an advantage over your peers.

This workshop is engaging with discussions, interactive group activities, and case studies. Throughout the session, you will discover how to maximize your ROI and think strategically about your production projects.

 

Who Is This Workshop For?

This workshop is best suited for brand marketers, internal advertising managers, and procurement or sourcing professionals responsible for Advertising and Marketing deliverables who are ready to address challenges and changes in marketing production.

Important: Effectively leading this workshop requires diverse expertise. Depending on the location of your workshop, your company may be asked to reimburse for the travel costs of one additional presenter. You will be notified well in advance if this is the case for you.

Download the full benefits here


  • Setting the Stage (30 min)
  • Content Production Process Overview (60 min)
  • Break (15 min)
  • Content Production Overview (continued) (60 min)
  • Cost Drivers and Optimizers (45 min)
  • Lunch (30 min)
  • Talent: Managing Your Talent Payments (45 min)
  • Getting Social: Navigating Your Social Content Productions (60 min)
  • Break (15 min)
  • Selecting a Vendor for Your Project (60 min)
  • Production Trends (45 min)
  • Closing (15 min)

when

Start: Thursday, February 22, 2018 at 9:00am

End: Thursday, February 22, 2018 at 5:00pm

WHERE

Reed Smith
10 S Wacker Dr.
Floor 40
Chicago, IL 60606

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Register ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A

Instructors

trainer

Jillian Gibbs

Jillian Gibbs is the founder and CEO of APR, a global ad production consultancy that lists many of the world’s biggest brands as clients. Using an in-depth, collaborative approach to help advertisers get the most from their marketing production spend, Jillian has helped define new standards within the production industry throughout her 20+ year career. She founded APR in 2000 and has led the forward thinking company through considerable growth. APR now has offices in all major U.S. production centers, as well as Canada, LATAM, EMEA and APAC. APR’s benchmarking and database tools allow marketers to capture, report and make thoughtful decisions about producing content.

Jillian has been a member of the ANA Faculty since 2009 and is a widely recognized and respected industry leader who is frequently called upon to consult on production issues with advertisers, agencies, international industry associations, agency holding companies, and industry executives.