Integrated Marketing Communication Strategies to Boost Business to Business Sales

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This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.

Download the full benefits here


  • Setting the Stage (20 min)
  • Customer Buying Process and Touchpoints (20 min)
  • Your Customer Needs & Touchpoints (45 min)
  • Analyze: How Could You Improve Integration? (25 min)
  • Break (15 min)
  • How You Want to Improve Integration? (45 min)
  • Identify Target Markets (25 min)
  • You Target Markets & Competitive Advantage (40 min)
  • Lunch (45 min)
  • Develop Marketing Communication Objectives (20 min)
  • Your Marketing Communication Objectives (40 min)
  • Produce an Integrated Marketing Communication Plan for the chosen markets (15 min)
  • Break (15 min)
  • Your Marketing Communication Plan & Messaging (30 min)
  • Return to Integration Benefits and Strategies (15 min)
  • Your Next Steps to Implement IMC (45 min)
  • Closing (20 min)


Instructors