Building World Class Brands
This event is over.
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Module |
L.E.A.D. Learning Approach |
Time |
Learning Experience Summary |
1 |
Setting the Stage |
Learn |
:30M |
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2 |
Brand & Business Strategy—An Inextricable Linkage |
Learn |
:10M |
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Experience |
:10M |
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Apply |
:30M |
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3 |
Customer Centricity—Developing a Sophisticated Customer Understanding |
Learn |
:10M |
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Experience |
:20M |
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||
Apply |
:25M |
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Break |
|
:15M |
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4 |
Brand Positioning |
Learn |
:20M |
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Experience |
:30M |
1) Target Audience
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Apply |
:30M |
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Lunch |
|
:60M |
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5 |
Brand Architecture |
Learn |
:10M |
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Experience |
:25M |
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Apply |
:25M |
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||
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Break |
|
:15M |
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6 |
Internal & External Engagement |
Learn |
:10M |
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Experience |
:15M |
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Apply |
:20M |
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7 |
Measurement & Tracking |
Learn |
:10M |
|
Experience |
:15M |
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||
Apply |
:25M |
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8 |
Learning Reflection and L.E.A.D. Action Plans |
Discover |
:20M |
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Instructors
Mitch Duckler
Mitch Duckler is managing partner of FullSurge. He has over 25 years of line management and strategy consulting experience in leading complex engagements and overseeing client relationships. His areas of expertise include brand strategy, customer and consumer insights, and innovation. He has successfully led engagements for Fortune 500 companies, including Boeing, U.S. Cellular, Deloitte, Kellogg’s, Best Buy, Campbell’s Soup, NBC Universal, Wrigley, The Home Depot, General Electric and ExxonMobil.
Mitch is President-Elect of the Marketing Advisory Council of the American Marketing Association (AMA). He has also chaired the AMA’s Annual Marketing Conference three consecutive years, and has been a featured speaker and workshop facilitator for the Institute for International Research (IIR), and Institute for the Study of Business Markets (ISBM). He has written articles on brand and marketing strategy for industry periodicals, including Brandweek, Marketing News, and Marketing Management.