The Evolution From Campaigns to Always-On Content Marketing

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This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.


Download the full benefits here

  • Setting the stage (10 min)
  • Defining the Content Landscape Through the Lens of your Brand Promise (60 min)
  • Break (15 min)
  • Defining Brand Content Excellence – What Does Good Look Like? (70 min)
  • Break (15 min)
  • Content Marketing Platforms –
    Tools, Techniques and Platforms for Deploying Content Marketing (30 min)
  • Content Measurement & Governance Frameworks (20 min)
  • Measuring and Organizing for Content Marketing Initiatives (20 min)
  • Closing (10 min)