The Evolution From Campaigns to Always-On Content Marketing

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This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the watilist for this session, please send a note to sescobar@ana.net with your name, email and phone number.

 

Download the full benefits here


  • Setting the stage (20 min)
  • Defining the Content Landscape -Through the Lens of your Bus. Unit/Product/Service Value Proposition (60 min)
  • Break (15 min)
  • What Does Good Look Like? (75 min)
  • Lunch (45 min)
  • Defining Brand Content Excellence - What Does Good Look Like? (90 min)
  • Break (15 min)
  • Content Marketing Platforms –
    Tools, Techniques and Platforms for Deploying Content Marketing (90 min)
  • Content Measurement & Governance Framework; Measuring and Organizing for Content Marketing Initiatives (60 min)
  • Closing (10 min)



Instructors