The Evolution From Campaigns to Always-On Content Marketing

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This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.

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Download the full benefits here

  • Setting the stage (20 min)
  • Defining the Content Landscape -Through the Lens of your Bus. Unit/Product/Service Value Proposition (60 min)
  • Break (15 min)
  • What Does Good Look Like? (75 min)
  • Lunch (45 min)
  • Defining Brand Content Excellence - What Does Good Look Like? (90 min)
  • Break (15 min)
  • Content Marketing Platforms –
    Tools, Techniques and Platforms for Deploying Content Marketing (90 min)
  • Content Measurement & Governance Framework; Measuring and Organizing for Content Marketing Initiatives (60 min)
  • Closing (10 min)