Optimizing Your Ad Production Spend: An Integrated Approach
This event is over.
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Day 1 (Tuesday, June 4th) 8:30-9:00 am – Check in and Continental Breakfast
9:00 am – 5:00 pm (with a 15 minute morning and afternoon break and a 45 minute lunch break.) Topics to be presented include:
Module |
Content Summary |
Overview of the Integrated Production Process; Roles & Responsibilities |
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Selecting a Vendor for Your Project |
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Talent:Â Managing Your Talent Payments: The Basics |
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Cost Drivers & Optimizers |
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Day 2 (Wednesday, June 5th) 8:80-9:00 am – Continental Breakfast
9:00 am – 4:00 pm (with a 15 minute morning and afternoon break and a 45 minute lunch break.Â
Topics to be presented will be chosen from the following depending on attendees’ requests and needs for a deeper dive:
Post-Production: Finishing Your Spot (Guest Speaker: JR D’Alessandro from Creative Services/Video Opticals, Inc.) |
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Digital Production:Â Statement of Work |
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Tech Talk |
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Integrated Production |
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2013 Industry Trends |
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Procurement / Ancillary Services and Case Studies |
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 Agenda subject to change.
Instructors
Jillian Gibbs
Jillian Gibbs founded Advertising Production Resources (aka APR Consulting), a global content creation optimization consultancy that helps marketers determine how to define and implement an efficient modern content creation ecosystem. She has been a member of the ANA faculty since 2009 and is recognized throughout the industry as a thought leader in the marketing production space. She and her dynamic team of specialized experts facilitate our Advertising Production Masterclass: What Marketers Need to Know workshop and other video/print/digital/social/experiential production trainings.