Optimizing Your Ad Production Spend: An Integrated Approach
This event is over.
Day 1 (Tuesday, June 4th) 8:30-9:00 am – Check in and Continental Breakfast
9:00 am – 5:00 pm (with a 15 minute morning and afternoon break and a 45 minute lunch break.) Topics to be presented include:
Module |
Content Summary |
Overview of the Integrated Production Process; Roles & Responsibilities |
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Selecting a Vendor for Your Project |
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Talent: Managing Your Talent Payments: The Basics |
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Cost Drivers & Optimizers |
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Day 2 (Wednesday, June 5th) 8:80-9:00 am – Continental Breakfast
9:00 am – 4:00 pm (with a 15 minute morning and afternoon break and a 45 minute lunch break.
Topics to be presented will be chosen from the following depending on attendees’ requests and needs for a deeper dive:
Post-Production: Finishing Your Spot (Guest Speaker: JR D’Alessandro from Creative Services/Video Opticals, Inc.) |
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Digital Production: Statement of Work |
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Tech Talk |
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Integrated Production |
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2013 Industry Trends |
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Procurement / Ancillary Services and Case Studies |
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Agenda subject to change.
Instructors

Jillian Gibbs
Jillian Gibbs is the founder and CEO of APR, a global ad production consultancy that lists many of the world’s biggest brands as clients. Using an in-depth, collaborative approach to help advertisers get the most from their marketing production spend, Jillian has helped define new standards within the production industry throughout her 20+ year career. She founded APR in 2000 and has led the forward thinking company through considerable growth. APR now has offices in all major U.S. production centers, as well as Canada, LATAM, EMEA and APAC. APR’s benchmarking and database tools allow marketers to capture, report and make thoughtful decisions about producing content.
Jillian has been a member of the ANA Faculty since 2009 and is a widely recognized and respected industry leader who is frequently called upon to consult on production issues with advertisers, agencies, international industry associations, agency holding companies, and industry executives.