Driving Growth with Measurement | School of Marketing | ANA

Driving Growth with Measurement

This event is over.

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send an email to zmorse@ana.net with your name, email and phone number. 

 

Download the full benefits here


  • Setting the Stage (30 min)
  • Where to Start: Creating Your Measurement Plan (45 min)
  • Identifying the RIGHT Measurement Metrics (30 min)
  • Attribution (30 min)
  • Break (15 min)
  • Elements of Effective Data Management (60 min)
  • Lunch (60 min)
  • Combining Marketing Mix Modeling with Multi-touch Attribution for a Unified Approach (30 min)
  • Fundamentals of Effective Data Story Telling (45 min)
  • Key Marketing Measurement Bechmarks (45 min)
  • Break (15 min)
  • The Importance of Organizational Adoption and How to Achieve It (45 min)
  • Creating an Analytics Culture for Marketing (w/ exercise)
  • Wrap-up and Closing (15 min)


Instructors

trainer

Marc Vermut

Marc Vermut is a highly experienced marketing measurement, data and analytics executive with 20+ years experience in the retail, technology, telecommunications and entertainment industries. He is a skilled and sought-after presenter and educator across a range of topics that include business strategy, marketing strategy, marketing analytics, industry analysis, operational cost analysis, business plan development, valuation and financial modeling.

He is Vice President, Marketing Solutions, at Neustar, where he is responsible for the deployment of identity, segmentation, activation and measurement across Neustar Marketing Solutions as well as delivering strategic insights that help brand leaders make better, more data-driven, marketing investment decisions.

Prior to Neustar, Marc worked in strategy, financial advisory and M&A roles for the Media and Entertainment, Telecommunications and Technology industries. He earned a B.S. in Economics from the Wharton School and an M.B.A. from the UCLA Anderson School of Management.