Digital Marketing

This event is over.

#	Module	Length	Takeaway / Content Summary
1	The Digital Technology Landscape	1H:00M	Paid / Owned / Earned / Leased Media Digital marketing trends: B2B, B2C
2	Brand Web Sites	1H:00M	The role of brand web sites within marketing strategy Branded content Search Engine Optimization Digital Asset Management The site development process: best practices for working with agency partners
3.	Social Marketing	1H:00M	Email and SMS Major social marketing platforms Facebook, Twitter, YouTube, etc. Global social platforms Community management Maximizing engagement
4.	Digital Advertising	1H:00M	Search Advertising Display Advertising Mobile Advertising Social advertising Best practices for working with agency partners
5.	Leveraging Digital for Customer Insight	1H:00M	Establishing objectives and hypotheses Platforms for social listening Best practices: test and learn methodologies
6.	Measuring Digital Campaign Effectiveness	1H:00M	What can and should be measured Paid Owned Earned Leased

Day Two

1.	The Digital Technology Landscape	1H:00M	Paid / Owned / Earned / Leased Media Digital marketing trends: B2B, B2C
2.	The Digital Decision Journey	1H:00M	Digital impact on the consumer / customer decision-making process
3.	Brand Marketing in a Digital World	1H:00M	Digital channels and platforms Compare / contrast / integrate with traditional
4.	Digital Strategy	1H:00M	Digital Strategy components Good practices in digital integration
5.	Marketing Automation and CRM	1H:00M	Building and Nurturing Consumer / Customer Relationships Lead Generation and Acquisition Nurture and Retention Strategies
6.	Maximizing Success: Digital Measurement	1H:00M	Brand Metrics for digital channels Defining Key Performance Indicators