Effective Writing For Any Platform
This event is over.
Module # |
1-Day Training Module |
Length |
Takeaway |
1 |
Introductions to session & instructors |
15 min |
 |
2 |
What is good writing? |
45 min |
EXERCISE: Newspaper reporting. Evaluating paragraphs and texts and rate for “best written.”  |
3 |
From brief to platform |
30 min  |
EXERCISE: What’s the objective? Assign the platforms |
 |
BREAK |
15 min |
 |
4 |
Finding Your Voice |
45 min |
EXERCISE: Developing “voice styles” for writing  |
5 |
General Writing Tips |
45 min |
|
6 |
Lunch Assignment |
15 min |
EXERCISE: Hand out assignments for individual lunch work session |
 |
LUNCH |
60 min |
|
7 |
Writing Review |
30 min |
|
8 |
Digital Writing |
30 min |
|
9 |
Social Media Writing Plus Campaigns & Ads |
30 min |
|
 |
BREAK |
15 min |
 |
10 |
|
30 min |
|
11 |
|
30 min |
|
12 |
New and Other Players |
30 min |
|
13 |
Summary & Review |
15 min |
|
 |
TOTAL: |
8 Hrs |
 |
Instructors
Steve Lance
Author and Emmy Award-winner Steve Lance is a partner at PS Insights. His background as a copywriter and creative director includes a full range of advertising campaigns for such clients as SONY Entertainment, Crest Toothpaste, Citizen Watch, J&B Scotch, JIF Peanut Butter, Post Cereals, Verizon, Bell Atlantic, and Hyperion Solutions. He has been creative director of NBC and executive copywriter for numerous cable television networks including The Discovery Channel, TLC, Animal Planet, Discovery Communications, History Channel, National Geographic, and PBS.
Steve is a member of the ANA Faculty and co-author of The Little Blue Book of Advertising, The Little Blue Book of Marketing, and Breakthrough!. He has won Aurora Awards, Telly Awards, and MARC Awards for various advertising, marketing, web, and PR efforts. Steve also works for Habitat For Humanity and is a Board Chairperson at Share The Care (ShareTheCare.org)