Breaking Through the Noise with Influencer Marketing
This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.
Consumers are more informed than ever before while making purchasing decisions. You need to break through the digital noise and impact those decisions. Influencer Marketing is a key strategy that helps you to stand out in the social media feeds to ensure your target customers know who you are and why your brand is better than the competition.
Influencer marketing has been a critical piece of digital marketing strategy since the beginning of digital. It shows no sign of diminishing because word of mouth is the most trusted way for a potential customer to hear about your product. New “digital influencers” are popping up at record speed which makes the space very tricky to navigate effectively. How can you tell which influencers are legitimate? How do you figure out who is a good partner for your brand? How do you work with an Influencer to ensure a successful campaign?
Led by industry expert with 20 years of experience and an acknowledged social media thought leader since 2009, this workshop addresses these issues and helps you get started with influencer marketing – or take your influencer marketing to the next level. This workshop provides insights and best practices on the latest successful influencer marketing strategies, and guides you through the legal implications of partnering with influencers to grow your brand. You’ll learn about influencer outreach, budgeting, contracts, and analytics.
Who is this workshop for?
This workshop is for marketing executives and professionals that want to be well versed in the influencer marketing landscape and a gain a current understanding of the influencer marketing opportunity for their brands.
- Introduction & Agenda (30 min)
- Current State of Influencer Marketing (30 min)
- Influencer Marketing Overview (20 min)
- Identifying the Right Influencers for your Brand (20 min)
- Break (15 min)
- Budgeting (20 min)
- The Outreach Process (20 min)
- Campaign and Collaboration Planning (20 min)
- How to Measure Results (20 min)
- FTC Compliance (15 min)
- Break (15 min)
- Group Exercise (20 min)
- Group Presentations (20 min)
- Closing (5 min)
Start: Wednesday, August 16, 2017 at 9:00am
End: Wednesday, August 16, 2017 at 1:00pm
2900 Esperanza Crossing
Austin, TX 78758
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Register||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
Trina Albus is the founder of MAGENTA AGENCY, the social marketing agency for beauty brands. Trina has 20 years of experience in digital and has been acknowledged by the industry since 2009 as a thought leader in social media marketing. She is a regular advisor to prominent national brand teams and influencers. Before founding MAGENTA, for 15 years she put her expertise in economics, math, and statistics to work for the technology and marketing groups at Price Waterhouse, Discovery Channel, Time Inc. and BeachMint.
She balances her time running the agency, teaching social and digital marketing workshops and courses, and presenting at conferences, including the Lucky Magazine Fashion and Beauty Blogger (FABB) Conference, Social Media Week NYC and Los Angeles, and Beauty Biz Roundtable in Los Angeles. She taught a 10-Week Digital Marketing course at General Assembly in Los Angeles four times. In 2011, she guest lectured at the Fashion Institute of Technology (FIT) in NYC to Cosmetics and Fragrance Marketing students. During the 2014-2015 academic year, Trina served as a Digital Marketing subject matter expert for Fashion Marketing students at NYU's Stern MBA program.
In 2016, Trina was a speaker at the annual E-commerce Best Practices Conference at Stanford University and a guest lecturer for UCLA's Integrated Marketing program.
Trina is a contributor to Financial Times Press book, 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking and Damian Ryan’s Understanding Social Media. She was involved with Social Media Week from 2009 through 2015, serving as an Advisory Board member and speaker at Social Media Week New York and Los Angeles.