Breaking Through the Noise with Influencer Marketing | School of Marketing | ANA

Breaking Through the Noise with Influencer Marketing

This event is over.

This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.

Consumers are more informed than ever before while making purchasing decisions. You need to break through the digital noise and impact those decisions.  Influencer Marketing is a key strategy that helps you to stand out in the social media feeds to ensure your target customers know who you are and why your brand is better than the competition.

Influencer marketing has been a critical piece of digital marketing strategy since the beginning of digital.  It shows no sign of diminishing because word of mouth is the most trusted way for a potential customer to hear about your product. New “digital influencers” are popping up at record speed which makes the space very tricky to navigate effectively. How can you tell which influencers are legitimate? How do you figure out who is a good partner for your brand? How do you work with an Influencer to ensure a successful campaign?

Led by industry expert with 20 years of experience and an acknowledged social media thought leader since 2009, this workshop addresses these issues and helps you get started with influencer marketing – or take your influencer marketing to the next level. This workshop provides insights and best practices on the latest successful influencer marketing strategies, and guides you through the legal implications of partnering with influencers to grow your brand. You’ll learn about influencer outreach, budgeting, contracts, and analytics.

Who is this workshop for?

This workshop is for marketing executives and professionals that want to be well versed in the influencer marketing landscape and a gain a current understanding of the influencer marketing opportunity for their brands. 

Download the full benefits here

 

  • Introduction & Agenda (30 min)
  • Current State of Influencer Marketing (30 min)
  • Influencer Marketing Overview (20 min)
  • Identifying the Right Influencers for your Brand (20 min)
  • Break (15 min)
  • Budgeting (20 min)
  • The Outreach Process (20 min)
  • Campaign and Collaboration Planning (20 min)
  • How to Measure Results (20 min)
  • FTC Compliance (15 min)
  • Break (15 min)
  • Group Exercise (20 min)
  • Group Presentations (20 min)
  • Closing (5 min)

Instructors