Integrated Marketing around the Decision Journey | School of Marketing | ANA

Integrated Marketing around the Decision Journey

This event is over.

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the waitlist for this session, please send a note to bgilliam@ana.net with your name, email and phone number. 

 

Download the full benefits here


  • Set the Stage (30 min)
  • Enhance the Customer Experience Through the Customer Decision Journey (60 min)
  • Break (15 min)
  • Create Customer-Focused Campaigns Through Insight-Driven Personas (60 min)
  • Lunch (45 min)
  • Determine Decision Journey Stages by Understanding Customer Mindsets (60 min)
  • Strategically Choose Decision Journey Touch Points (60 min)
  • Break (15 min)
  • Engage Customers Through Relevant Decision Journey Messaging (60 min)
  • Action Plan (45 min)
  • Closing (15 min)

Instructors

trainer

Dina Shapiro

Dina Shapiro is the founder of Yorkville Consulting, a firm that provides clients with marketing capabilities training and helps them be world-class marketers by developing insightful brand strategies. Dina has worked inside Fortune 125 companies such as Citi and Alcoa, and top global agencies such as BBDO and JWT, at a 50/50 split throughout her career. She has experience across a wide range of industries, including financial services, corporate, retail, consumer packaged good, sports, travel & tourism, business-to-business, and industrials. She looks at a client’s business with curiosity and fresh perspective, to bring clients out of their everyday and open them up to new and relevant insights and connections. 

Dina is a member of the ANA Faculty, and she has received top industry awards such as two Gold Effies, Cannes Lion, and an Honorary Webby. She has judged the Effies twice. Dina holds an M.B.A. from Boston University and a B.A. in Economics from George Washington University.