Create a Killer Marketing Plan
|Begins:||Monday, October 22, 2012 at 8:30am|
|Ends:||Monday, October 22, 2012 at 5:00pm|
599 Lexington Avenue
New York, NY 10022
Instructor: Steve Lance
Author and multiple Emmy Award winner Steve Lance has been a copy director or creative director of some of the most recognized agencies and television networks, including Della Femina, Travisano, Backer & Spielvogel and Ted Bates. As Creative Director of NBC, he established the first copy testing and focus group testing for the network. He brought the peacock back to NBC with Richie Kahn and Mike Mohammed. His tag lines developed with Richie Kahn ("NBC Us" and "NBC Proud As A Peacock") remain the most memorable lines created for any network as measured by Burke scores and his work for the premiere of NBC SportsWorld won One Show and Andy Awards.
After working three years in Los Angeles as a television series writer, Steve returned to New York as Creative Director of the entertainment division of Della Femina, Travisano & Partners. His commercials for SportsChannel won One Show and Andy Awards and his work for WBZ-TV won an Emmy Award for Best Station News Campaign. He was asked by NBC's Community Affairs Division to create a new public service campaign. He conceived the format for "The More You Know," and wrote the first 17 spots for the campaign.
Now, as a partner in PS Insights, Steve and his partners deliver trainings, workshops and lectures that produce real-world results. The goal is to bring the best ideas within a company to the surface: delivering actionable, here’s-how-you-do-it methodology.
Steve is also Co-Author of “The Little Blue Book of Advertising: 52 Small Ideas That Can Make A Big Difference", “The Little Blue Book of Marketing: Build A Killer Plan in Less Than A Day” and “Breakthrough! A 7-Step System For Developing Unexpected & Profitable Ideas”. He also is an Associate Professor at University of Connecticut School of Business, CUNY School of Marketing, University of Bridgeport and guest lecturer at pace University, Rice University, Louisiana State University, Ball State University and Purdue University.
Instructor: Paul Kurnit
Paul Kurnit is an internationally recognized marketing professional with over 25 years in the advertising and entertainment businesses. His advertising career began at Benton & Bowles and Ogilvy & Mather, where he managed a number of classic brands for Procter & Gamble, Kraft/General Foods and American Express. As president of Griffin Bacal (a DDB agency), Paul managed businesses in virtually every consumer and service business category. He was also executive vice president of Sunbow Entertainment.
As founder of Kurnit Communications, KidShop and PS Insights, Paul served as consultant for companies including Bayer, Coca-Cola, ConAgra, Disney, FEMA, General Mills, Hasbro, Mattel, MeadWestvaco, McDonald’s, Nickelodeon, Pepsi, Polaroid, Scholastic, Sony and Universal Studios.
He is coauthor of Breakthrough! A 7-Step System for Developing Unexpected and Profitable Ideas, The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day, and Food Marketing to Children and Youth: Threat or Opportunity.
A trends expert on marketing and entertainment, Paul has appeared on The Today Show, ABC, CBS News, CNN, Fox, and in publications including The Wall Street Journal, The New York Times, USA Today, Barron’s, Ad Age, AdWeek, BrandWeek, and Entrepreneur.
Paul is on the Advertising Educational Foundation board, the advisory boards of the Children’s Advertising Review Unit of the Council of Better Business Bureaus, Young Consumers: The International Journal of Advertising and Marketing to Children, and Advertising and Society Review.
He holds a B.A. in communication theory and rhetoric from the University of Wisconsin and in communication theory from Queens College, The City University of New York.
Paul is clinical professor of marketing at Pace University’s Lubin School of Business, teaching courses in advertising, marketing, marketing planning and international advertising. He also serves Pace as university advisor for the American Advertising Federation and National Advertising Student Competition. He has taught at Parsons, where he developed the school’s advertising curriculum, and at The City University of New York at its Hunter, Queens and LaGuardia campuses, teaching communication theory, small group dynamics, mass communication, film and theatre. He has been a guest lecturer at Columbia University, Cornell University, the University of Chicago, Duke, Penn State University, Tufts, the University of Massachusetts, University of South Carolina, University of Texas and University of Wisconsin.
Agenda is pending.