Create a Killer Marketing Plan

Whether you're a marketing newcomer or a long-time veteran of countless campaigns, you're always going to be under pressure to produce a smarter, more effective marketing plan-and the sooner, the better. This results-oriented workshop will show you how to build a detailed, fully integrated working plan that positions your product or service above the noise of your competition. You'll see how to assemble all the critical elements of your customer-winning strategy (from financials to research to media selection) in just hours, instead of days or weeks.

Specifically this course will help you sharpen the key skills necessary to devise a dynamic, comprehensive plan, know how to effectively engage all stakeholders to ensure plan accountability and success, and focus the entire planning process on driving more efficient, revenue-driven goals plus be able to create a blueprint for action with timetables and milestones.

What are "best practices" when it comes to developing a marketing plan? Learn an entirely new way to develop and implement a powerful and actionable marketing plan and marketing planning process. The annual brand planning process is fraught with a variety of issues: plans are revisited rather than reinvented; there's a lack of common templates to make the process consistent, plans are developed in a vacuum, get sold "up the line" and are endlessly revised; and plans are not actionable and often end up being filed away rather than actualized in the marketplace. The bottom line is that annual re-learning is required, generating substantial rework, inconsistent output from one plan to the next or one division to another, and most importantly time is misspent on unneeded detail.

The killer marketing plan is a collaborative method that focuses on three key questions: Where are we now? Where are we going? How will we get there? By addressing these questions and populating the answers with sound marketing principles and an energetic process, any team can build out a detailed, integrated working plan in a matter of hours rather than days, weeks or months.

Who is This Course For?

Anyone who must write, review or approve marketing plans-including new marketers, mid- to senior-level marketers, brand managers, directors, VPs and CMOs. Anyone in corporate planning, finance and sales will also find this course valuable.

Key Takeaways

• Learn how to assess your business: where it is now and where you want it to go
• Understand how to develop a product positioning statement and identifying program priorities
• Clarify the core objectives for each element of the marketing mix (Product, Price, Place and Promotion)
• Define the overall direction, total advertising and promotion budgets and revenue expectations
• Identify the key research and test market plans needed to support your plan
• Create a blueprint for action with timetables and milestones
• Align long-term business objectives with the demands of short-term priorities
• Use marketing analytics and optimization tools for resource allocation and plan evaluation
• Win corporate buy-in at all levels before implementation

When

Where

Reed Smith
599 Lexington Avenue
22nd Floor
New York, NY 10022

Registration Pricing

Agenda

Agenda is pending.