60 Trends in 90 Minutes
This event is over.
This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.
What’s new? What’s trending? What’s coming up from behind and could inspire changes in how you do business? Knowing the latest fads and trends will make you a better marketer and give you a competitive advantage. How will the shift in consumer-centric marketing affect your business? Which social media platforms are hot—and what’s on the horizon? It’s 60 tips from the latest news, the newest ideas, the radical and practical thinking that will impact your daily work and your long-range strategic direction. Sometimes brilliant. Sometimes ludicrous. Occasionally contradictory or contrarian, "60 Trends in 90 Minutes" can create just the right buzz that will shake up your thinking about the road ahead.
There will be 30 minutes of Q&A with the speaker after the workshop.
Paul Kurnit is the founder of Kurnit Communications, KidShop, and PS Insights. Paul has served as consultant for companies including Bayer, Coca-Cola, ConAgra, Disney, FEMA, General Mills, Hasbro, Mattel, MeadWestvaco, McDonald’s, Nickelodeon, Pepsi, Polaroid, Scholastic, Sony, and Universal Studios. He is an internationally recognized marketing professional with over 25 years in the advertising and entertainment businesses. His advertising career began at Benton & Bowles and Ogilvy & Mather, where he managed a number of classic brands for Procter & Gamble, Kraft/General Foods, and American Express. As president of Griffin Bacal (a DDB agency), Paul managed businesses in virtually every consumer and service business category. He was also executive vice president of Sunbow Entertainment.
In addition to being a member of the ANA Faculty, Paul is coauthor of several books on marketing, and he is clinical professor of marketing at Pace University’s Lubin School of Business, teaching courses in advertising, marketing, marketing planning, and international advertising.