Practical Strategies to Effective Mobile Marketing | School of Marketing | ANA

Practical Strategies to Effective Mobile Marketing

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This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

Download the full benefits here 

 

  • Setting the Stage
  • Insights into the heart of mobile marketing
  • Understanding mobile media and communications: Mobile Marketing in Action
  • First Steps in Mobile: Creating your Mobile Presence
  • Break
  • Mobile Marketing Campaign Exercise
  • Review of Industry Resources
  • Rise of the Connected Individual
  • Closing

Instructors

trainer

Michael Becker

Michael Becker is an intentionally recognized identity & personal information management, connected, digital & mobile marketing, solutions strategic advisor, speaker, entrepreneur, and academic. He advises companies on personal information economy business strategy, product development, business development, and sales & marketing strategies. He also represents them at leading trade groups, including the Mobile Ecosystem Forum. Michael is an advisor to Assurant, Predii, Privowny, and Phoji. He is the co-author of Mobile Marketing for Dummies and a number of other books and articles related to mobile marketing, identity, and personal information management. He is on the faculty of marketing of the Association of National Advertisers and National University. A serial entrepreneur, Michael founded Identity Praxis, co-founded mCordis and The Connected Marketer Institute, was a founding member of the Mobile Marketing Association (MMA), and was on the MMA board of directors for ten years and was MMA’s North American Managing Director for three years. In 2004, Michael co-founded iLoop Mobile, a leading messaging solutions provider. In 2014, Michael was awarded the 2014 Marketing EDGE Edward Mayer Education Leadership Award for his commitment to marketing education.