Fast Forward Your Content Marketing
This event is over.
This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.
7- Step Roadmap to Advance and Focus Your Program
Fast-forward and focus your content marketing. Take 7 steps to build, bolster or reboot a content marketing program. Cut through the clutter to win customers’ attention and offer content that leads them forward through the buyers’ journey. During this hands-on workshop, you will develop a roadmap to advance your content marketing.
In this workshop you will learn to develop a content marketing mission and strategy, conduct a content audit, identify buyer personas, build better stories, and continuously improve content. You will also get insight into how to create more relevant content and how to offer what buyers need to advance through each step in the buyers’ journey.
Who is this workshop for?
- Marketing leaders and content marketers in B-to-B or B-to-C organizations who seek to optimize content marketing
- Align content marketing with business needs
- Strengthen skills to audit content
- Tell your company’s story with a concise, compelling and clear message
- Measure performance and sharpen up future content
George Stenitzer founded Crystal Clear Communications in 2014 to create inventive answers to marketing challenges. The Content Marketing Institute named George Content Marketer of the Year and BtoB magazine twice named him a Best Marketer.
A change agent, George creates and executes strategies that build brands with breakthrough content. Previously, he was Tellabs’ vice president – marketing and communications. He also worked in Fortune 500 companies such as RR Donnelley, Ameritech and SBC (now AT&T).
George teaches Content Marketing for the ANA and serves on the Advisory Board of the Business Marketing Association (BMA). He has served as president of the Chicago and St. Louis BMA chapters.
George writes the Marketing Upside column, published in Global Telecoms Business since 2014. He blogs weekly on B2B content marketing and Tweets as @riverwordguy.