Marketing Plan in a Day
This event is over.
# |
Module |
L.E.A.D. Learning Approach |
Time |
Learning Experience Summary |
1 |
Introductions |
Learn |
:10M |
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2 |
Marketing Planning Process and Pain Points |
Learn |
:10M |
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Experience |
:15M |
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Apply |
:15M |
Exercise - What would you like to change within your organization to plan better? |
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3 |
Marketing Plan in a Day (MPD) and the Marketing Plan Framework |
Learn |
:15M |
- What is it? - What are its advantages?
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Experience |
:30M |
Exercise – Building the Marketing Plan Framework
Where Are We Now? - Case studies and key elements in a comprehensive business strategy − Objectives − Vision − Mission − Brand Capabilities − Brand Positioning Where Are We Going? - Short- and long-term strategy planning goals, what most companies forget to consider − Situation Analysis − SWOT − Competition − Business Prospects How Will We Get There? - The tools, timings, paths and partners needed to implement a successful plan − Budget − Communication Tools − Paths to Market − Strategic Partners − Implementation Plan − Measuring Success |
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BREAK |
|
:15M |
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4 |
Preparing for Marketing Plan in a Day (MPD) Development |
Learn |
:30M |
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Experience |
:20M |
Best Practices - Stakeholders in plan development, the invitation list, who should be at the table? |
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Apply |
:20M |
Exercise - Which stakeholders should participate in your Marketing Plan in a Day? |
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5 |
An MPD Case- Invitation List and Plan Framework
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Experience |
:60M |
Case Study - one of your brands or a “neutral” selection
Exercise - Build the Plan Framework/outline |
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Lunch |
|
:45M |
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6 |
Review, improve and synthesize the Plan Framework outline |
Experience |
:30M |
Case Study - Working the hands-on case study
Exercise - Land on a workable outline framework |
7 |
Tips and Techniques for Effective and Efficient One-Day Planning |
Learn |
:20M |
|
8 |
Run an MPD for your business |
Apply |
1H:40M |
Exercise - Hands-on plan facilitation and development
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BREAK |
|
:15M |
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9 |
Summary- |
Experience |
:10M |
|
Apply |
:15M |
Exercise - What will you do next? Adopting and adapting Marketing Plan in a Day for your organization |
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Discover |
:5M |
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