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Measuring Social Media Success #WINNING

This event is over.
Begins:Friday, September 6, 2013 at 9:00am
Ends:Friday, September 6, 2013 at 12:00pm

M Booth
300 Park Ave S
New York, NY 10010

(212) 481-7000


This is a 3 hour social media breakfast session, beginning at 9:00 A.M. and running to 12:00 P.M.


Module #

Training Module





10 min



Why Measurement Matters: the Insight Behind the Data

25 minutes

  • Overview on why social media measurement is important, highlighting the value it can add to your business
  • Discuss function of channels and measurement best practices


How to Effectively Track Your Campaign’s Performance

25 minutes

  • Discuss benchmarking for specific campaigns, including how to define metrics, and how to effectively measure success KPIs, including ROI – case studies



10 min



Case Studies

Learning Sessions with Potential Vendors

40 mins

  • Share recent examples in which social media analytics have aided campaign success
  • A TBD analytics vendor – such as Simply Measured, Curalate, Hootsuite, and Nitrogram – will come in and give the class an overview of their measurement capabilities along with a brief Q&A



30 mins



Group Working Session

20 mins

  • Create campaign scenarios and invite the group to break out into teams so they can discuss goal setting, most practical channels to measure, and how to measure, report and develop insights.

Groups to present, followed by Q&A with M Booth.



10 min



Course Summary, Final Thoughts & Continuing Your Analytics Education

10 min

  • Reflect on lessons learned
  • Highlight best resources for news and information, potential courses





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