Measuring Social Media Success #WINNING

This event is over.

This is a 3 hour social media breakfast session, beginning at 9:00 A.M. and running to 12:00 P.M.

 

Module #

Training Module

Length

Takeaway

1

Introductions

10 min

 

2

Why Measurement Matters: the Insight Behind the Data

25 minutes

  • Overview on why social media measurement is important, highlighting the value it can add to your business
  • Discuss function of channels and measurement best practices

3

How to Effectively Track Your Campaign’s Performance

25 minutes

  • Discuss benchmarking for specific campaigns, including how to define metrics, and how to effectively measure success KPIs, including ROI – case studies

 

BREAK

10 min

 

4

Case Studies

Learning Sessions with Potential Vendors

40 mins

  • Share recent examples in which social media analytics have aided campaign success
  • A TBD analytics vendor – such as Simply Measured, Curalate, Hootsuite, and Nitrogram – will come in and give the class an overview of their measurement capabilities along with a brief Q&A

 

LUNCH

30 mins

 

5

Group Working Session

20 mins

  • Create campaign scenarios and invite the group to break out into teams so they can discuss goal setting, most practical channels to measure, and how to measure, report and develop insights.

Groups to present, followed by Q&A with M Booth.

 

BREAK

10 min

 

6

Course Summary, Final Thoughts & Continuing Your Analytics Education

10 min

  • Reflect on lessons learned
  • Highlight best resources for news and information, potential courses

 

 

 

 

Instructors