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Measuring Social Media Success #WINNING

This event is over.

According to a recent Harvard Business Review study, nearly 31% of companies do not measure the effectiveness of social media and less than one quarter of companies are using social media analytics tools. Companies are working to understand how to measure social media against business objectives, track campaign effectiveness and to identify the best free and paid measurement tools for various platforms.

This interactive workshop will give you the tools to:

- Measure social media campaigns against your business goals

- Understand the most important social media metrics for your campaigns

- Identify the best free and paid measurement tools for your business

This course will include an interactive group working session where you’ll be able to apply the ideas you’ve learned to your own organization or campaign.

WHO IS THIS WORKSHOP FOR?

Marketers at all levels including directors and managers who work with and or support digital marketing. An understanding of the fundamentals of social media and digital marketing is highly recommended.

KEY TAKEAWAYS:

  • How to measure social media campaigns against your business goals
  • How to know which social media metrics are most relevant to your business or campaign
  • How to identify the best free and paid measurement tools for you in a cluttered market

 

When
Begins:Friday, September 6, 2013 at 9:00am
Ends:Friday, September 6, 2013 at 12:00pm
Where

M Booth
300 Park Ave S
New York, NY 10010

(212) 481-7000

Agenda

This is a 3 hour social media breakfast session, beginning at 9:00 A.M. and running to 12:00 P.M.

 

Module #

Training Module

Length

Takeaway

1

Introductions

10 min

 

2

Why Measurement Matters: the Insight Behind the Data

25 minutes

  • Overview on why social media measurement is important, highlighting the value it can add to your business
  • Discuss function of channels and measurement best practices

3

How to Effectively Track Your Campaign’s Performance

25 minutes

  • Discuss benchmarking for specific campaigns, including how to define metrics, and how to effectively measure success KPIs, including ROI – case studies

 

BREAK

10 min

 

4

Case Studies

Learning Sessions with Potential Vendors

40 mins

  • Share recent examples in which social media analytics have aided campaign success
  • A TBD analytics vendor – such as Simply Measured, Curalate, Hootsuite, and Nitrogram – will come in and give the class an overview of their measurement capabilities along with a brief Q&A

 

LUNCH

30 mins

 

5

Group Working Session

20 mins

  • Create campaign scenarios and invite the group to break out into teams so they can discuss goal setting, most practical channels to measure, and how to measure, report and develop insights.

Groups to present, followed by Q&A with M Booth.

 

BREAK

10 min

 

6

Course Summary, Final Thoughts & Continuing Your Analytics Education

10 min

  • Reflect on lessons learned
  • Highlight best resources for news and information, potential courses

 

 

 

 

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