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Measuring Social Media Success #WINNING

This event is over.

According to a recent Harvard Business Review study, nearly 31% of companies do not measure the effectiveness of social media and less than one quarter of companies are using social media analytics tools. Companies are working to understand how to measure social media against business objectives, track campaign effectiveness and to identify the best free and paid measurement tools for various platforms.

This interactive workshop will give you the tools to:

- Measure social media campaigns against your business goals

- Understand the most important social media metrics for your campaigns

- Identify the best free and paid measurement tools for your business

This course will include an interactive group working session where you’ll be able to apply the ideas you’ve learned to your own organization or campaign.


Marketers at all levels including directors and managers who work with and or support digital marketing. An understanding of the fundamentals of social media and digital marketing is highly recommended.


  • How to measure social media campaigns against your business goals
  • How to know which social media metrics are most relevant to your business or campaign
  • How to identify the best free and paid measurement tools for you in a cluttered market


Begins:Friday, September 6, 2013 at 9:00am
Ends:Friday, September 6, 2013 at 12:00pm

M Booth
300 Park Ave S
New York, NY 10010

(212) 481-7000


This is a 3 hour social media breakfast session, beginning at 9:00 A.M. and running to 12:00 P.M.


Module #

Training Module





10 min



Why Measurement Matters: the Insight Behind the Data

25 minutes

  • Overview on why social media measurement is important, highlighting the value it can add to your business
  • Discuss function of channels and measurement best practices


How to Effectively Track Your Campaign’s Performance

25 minutes

  • Discuss benchmarking for specific campaigns, including how to define metrics, and how to effectively measure success KPIs, including ROI – case studies



10 min



Case Studies

Learning Sessions with Potential Vendors

40 mins

  • Share recent examples in which social media analytics have aided campaign success
  • A TBD analytics vendor – such as Simply Measured, Curalate, Hootsuite, and Nitrogram – will come in and give the class an overview of their measurement capabilities along with a brief Q&A



30 mins



Group Working Session

20 mins

  • Create campaign scenarios and invite the group to break out into teams so they can discuss goal setting, most practical channels to measure, and how to measure, report and develop insights.

Groups to present, followed by Q&A with M Booth.



10 min



Course Summary, Final Thoughts & Continuing Your Analytics Education

10 min

  • Reflect on lessons learned
  • Highlight best resources for news and information, potential courses





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