Strategic Customer Centric Marketing

This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.

 

Marketers today are pulled into “product-centric” thinking by the nature of their roles and by the many dynamics in the marketplace. This makes it difficult to get and stay focused on the customer, ultimately leading to wasteful marketing investments.

This interactive workshop will teach effective approaches to marketing strategy that enables your brand to set itself up for success.  You and your team will master a best practice strategic marketing framework that helps you to deliver powerful customer centric marketing. This “WHO WHAT HOW” framework works for any marketing initiative giving you a discipline process you may use over and over again. Further, this workshop provides a best in class approach to briefs to ensure customer centric marketing from beginning to end.

This workshops uses exercises to teach you frameworks and process and provides best in-class marketing examples to give you insight into what you can do to build your brand and drive your business.   

Who is this workshop for?

  • Mid-level Manager or Director level: Brand Marketers who are looking to become more customer focused within their role.
  • Mid-level Manager or Director level: Researchers or Customer Insight leaders, who are looking to understand more effective ways to identify, understand and analyze target audiences and make strategic choices about them.
  • This workshop can be tailored to any marketing level where the marketers are building campaign communications to BtoC, BtoB or BtoH (Humans!) audiences.

Download the full benefits here


  • Setting the stage (30 min)
  • What is Marketing Strategy (30 min)
  • The Biggest Marketing Strategy Challenges (30 min)
  • Break (15 min)
  • Getting to Know Your WHO (Target Customer) (15 min)
  • Getting to Know Your WHO (Exercise) (45 min)
  • Getting to the Right WHAT (The Message) (15 min)
  • Getting to the Right WHAT (Exercise) (30 min)
  • Lunch (30 min)
  • HOW To Best Bring Your WHAT to Your WHO (Getting to the Right Channel Mix) (30 min)
  • Putting It All Together: WHO WHAT HOW (90 min)
  • Break (15 min)
  • Applying Who What How to Briefs (15 min)
  • Applying Who What How to Briefs (Exercise) (70 min)
  • Learning Reflection (15 min)
  • Closing (15 min)



when

Start: Tuesday, April 10, 2018 at 9:00am

End: Tuesday, April 10, 2018 at 5:00pm

WHERE

Elkay Manufacturing Company
2222 Camden Court
Oak Brook, IL 60523

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Strategic Customer Centric Marketing ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A

Instructors

trainer

Noetic Consultants

Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. They provide fresh perspectives and intelligent thinking to help you achieve your goals. They are distinct in their approach because they are culturally aware of and adaptable to your organization. They are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.