Strategic Customer Centric Marketing | School of Marketing | ANA

Strategic Customer Centric Marketing

This event is over.

Due to inclement weather, this workshop is CANCELLED on March 21 and the RESCHEDULED date is April 4th.

This session is available as a member-benefit to ANA client-side marketer members only. Seats are limited and confirmation of attendance will be required in advance of the session.

 

Download the full benefits here


  • Setting the stage (30 min)
  • What is Marketing Strategy (30 min)
  • The Biggest Marketing Strategy Challenges (30 min)
  • Break (15 min)
  • Getting to Know Your WHO (Target Customer) (15 min)
  • Getting to Know Your WHO (Exercise) (45 min)
  • Getting to the Right WHAT (The Message) (15 min)
  • Getting to the Right WHAT (Exercise) (30 min)
  • Lunch (30 min)
  • HOW To Best Bring Your WHAT to Your WHO (Getting to the Right Channel Mix) (30 min)
  • Putting It All Together: WHO WHAT HOW (90 min)
  • Break (15 min)
  • Applying Who What How to Briefs (15 min)
  • Applying Who What How to Briefs (Exercise) (70 min)
  • Learning Reflection (15 min)
  • Closing (15 min)



Instructors