The Social Business

This event is over.

This session is available as a member-benefit to full ANA members only. Seats are limited and confirmation of attendance will be required in advance of the session.

To be added to the watilist for this session, please send a note to sescobar@ana.net with your name, email and phone number.

Download the full benefits here

 

  • Setting the Stage (15 min)
  • The "Social" Revolution (45 min)
  • Social Media Strategies (60 min)
  • Break (15 min)
  • Determining your Social Business KPI's (45 min)
  • Case Study & Influencers & Brand Ambassadors (60 min)
  • Lunch (60 min)
  • Digital Strategy (30 min)
  • Building a Social Business Social Media Strategy (60 min)
  • Presentations (60 min)
  • Risks of New Media (30 min)
  • Closing (30 min)

Instructors

trainer

Nicole Ames

NICOLE AMES, FOUNDER & PRINCIPAL, TWIST IMC

Nicole Ames is recognized for her expertise in digital media and helping marketers understand how new and transformative technologies affect business.

Since founding Twist IMC, Nicole has worked with several leading corporations to help their teams develop and implement effective digital marketing strategies.  She has conducted more than 300 client workshops with industries ranging from technology, healthcare, media, energy, services and consumer products.  Nicole deftly demonstrates how best practices in digital marketing can apply to any organization through thoughtful, strategic planning.

Nicole gained her marketing and media expertise from her executive tenure within the Fortune 500.  As Director of Global Communications at Western Union, she created the first integrated marketing plan for 250,000 agent locations worldwide.  Later, at Liberty Mutual, Nicole managed the award-winning “Responsibility Project” overseeing online and traditional advertising as well as mobile and social media initiatives for the multi-million, dollar, national campaign.

In addition to her consulting business, Nicole is widely recognized for her teaching excellence.  She has honed these skills as an adjunct professor of marketing at the Harvard Extension School and in the MBA program at Boston University’s Questrom School of Business.  Nicole has also developed several programs for working professionals.  She leads a digital marketing program for Harvard’s Professional Development Program and is one of the top instructors for the ANA’s School of Marketing.

Nicole is based in Cambridge, Massachusetts, and is an active member of the Ad Club of Boston and the MIT Enterprise Forum.