Social Media Metrics
This event is over.
The agenda for this workshop includes the following topics:
Metrics: Meaningless Without Goals
• Establishing Goals
• Reporting vs. Analysis
• Politics, Religion & Metrics
Online Marketing Metrics
• Clickthroughs
• Pageviews
• Revenues
Social Media Metrics, starting with Awareness
• Reach
• Recency
• Frequency
Sentiment
• The complexity and usefulness of text analysis
Influence
• Identifying influential people
• Tracking influence over time
• Tracking influential topics
Outcomes
• Social and Business Outcomes
Measuring the Business Value of Social Media
• Putting a dollar value on social media interactions
• The value of knowing the hearts and minds of the market