| |

Sports Sponsorship: How To Play Smart & Win Big

No surprise that Sports Sponsorships is big business!  Just as teams and athletes compete to win so do sponsors who look to the world of sports to showcase, market and link their brands.   $$$Billions are spent each year by big and small companies yearning to reach their core audiences.  Most companies are bombarded with constant pitches and you’re probably spending precious resources in this space already in an attempt to tie your brands to leagues, teams, colleges, motorsports, action sports, athletes, etc.  But ARE YOUR DOLLARS WORKING HARD FOR YOU?  ARE YOU RISING ABOVE THE CLUTTER? DO YOU KNOW? 

The right decisions for marketers can be made easier when they understand how to sort through the variety of potential opportunities and learn how to better match costs vs. needs.    This course will help you to navigate through this vast and enormous but sometimes daunting space of sports and sponsorship marketing.  It will better prepare marketers with a results oriented and thorough understanding of the following:

  • The landscape; the various opportunities and how to sift through what’s out there
  • Which entities are selling what and how to know with whom to make deals
  • The “Decision Making Process”
  • What goes into a good and smart “deal”
  • The “simple” and “complex” deals
  •  “Activation” a buzz word or can and will you bring the deal to life?
  • Protecting what you buy
  • Measuring the impact

This seminar will help you better understand how to think about and win in this complex and expensive world.  It will help you align your strategies and budgets.  It will make you think more practically how to strike deals and implement programming.  It will help you replace the “ego” that so often dictates decisions with a smart “eco…nomics” mindset. 

Who is this course for?

This course will benefit those in the organization responsible for finding, creating and implementing strategies and tactics that touch the world of sports.  This includes but is not limited to those who negotiate deals; event marketers, brand managers, brand promotions, sales, attorneys and/or finance personnel

Course Benefits/Takeaways

  • Implement a strategy to seek the right kinds of sponsorships for your brand
  • Understand the benefits and risks of short term “simple” deals and long term “complex” deal
  • Apply a disciplined approach to evaluate sponsorship proposals
  • Negotiate to buy what you need and what you’ll us
  • Learn when to incorporate media purchases into the sponsorship package
  • Ensure that you are protected throughout the course of the deal
  • Put the right procedures in place to measure your ROI

Begins:Wednesday, December 10, 2014 at 8:30am
Ends:Wednesday, December 10, 2014 at 5:00pm

Reed Smith
599 Lexington Avenue
22nd Floor
New York, NY 10022

Registration Pricing

Early-bird pricing is in effect through 11/10/2014

    Member Rate Non-Member Rate
  Program Registration Fee $ 995  (Reg: $ 1,095) $ 1,095  (Reg: $ 1,195)

Instructor: Richard Reider

Richard Reider, president of RaR Consulting, LLC, has over 30 years of marketing and sales experience, 28 of which were with the Miller Brewing Company where he specialized in sports and entertainment marketing. Since 2010 Mr. Reider has joined the faculty of Marquette University as an Adjunct Professor. His classes include aSports Sponsorship and Negotiationworkshop in the Law School andSports Communication, a graduate course that is part of a Masters of Leadership program. In addition Mr. Reider has been consulting and leading long term strategic planning for a non-profit in the Twin Cities.

Mr. Reider was Manager of Sports and Entertainment Marketing at Miller for over 16 years. He was responsible for managing a variety of local and national properties including the Milwaukee Brewers, Chicago White Sox, Minnesota Vikings and Detroit Red Wings. He also has extensive experience in boxing, golf, pro-beach volleyball, UFC, motorsports and college sports. Mr. Reider is very seasoned on managing media packages inside sports deals. Relating to entertainment and event marketing Mr. Reider led Miller’s initiatives on a number of tour sponsorships, promoter and venue deals and branded programs. He also led Miller’s initiatives relating to film and TV product placement. His expertise lies in negotiations and contract stewardship, project planning, agency management, budgeting and event execution.

Since 2011 Mr. Reider has led a number of workshops for specific ANA members including the LPGA, MLS, The Southern Companies and the Disney Theatrical Group.


Agenda is pending.


Upcoming Classes

How To Optimize Your Agency Partner Relationships

New York, NY

Media Strategy

New York, NY

Marketing Matters

New York, NY

Optimizing Your Ad Production Spend: An Integrated Approach

New York, NY

Business Acumen For Marketers

New York, NY

Customer Experience Design

New York, NY

Content Marketing

New York, NY

Digital Leadership Masterclass

New York, NY

Elevating Your Creative

New York, NY

The Art and Science of Brand Building

New York, NY

See all classes