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#
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Module
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L.E.A.D. Learning Approach
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Length
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Learning Experience Summary
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1
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Arrival and Breakfast
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Learn
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:30M
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- Participants meet, network with Jerry Wind, ANA and CMO Disruptors
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2
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Your Challenges and the Implications to Talent
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:30M
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- Explore the changing consumer environment—advances in science and technology, exploding and redefined media landscape, skeptical and empowered consumers, etc.
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:60M
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- Breakouts: CMOs interact with featured CMO disruptors to identify the implications of the changing consumer environment to their current talent and capabilities structure and share highlights with the group
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Break
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:15M
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3
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Addressing the Talent and Capabilities Mandate
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Experience
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:90M
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- Featured CMO Disruptors lead discussions on specific talent and capabilities challenges and how to address said challenges
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4
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Lunch
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:60M
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- Breakouts: CMOs discuss implications of the challenges to their organization presented by the featured CMO disruptors
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5
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Design Workshop
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Apply
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:15M
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- Discuss the benefits of experimentation as the method by which to implement organizational transformation
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:75M
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- Breakouts: CMOs design an experiment to address one of the talent and capabilities challenges identified in the previous sessions and develop a plan to implement the experiment
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Break
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:15M
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6
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Presentation and Discussion
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Apply
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:90M
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- CMOs present their experiments to the group and get feedback
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7
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Learning Reflection and L.E.A.D. Action Plans
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Discover
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:30M
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- ‘Discover More’ resources
- CMOs reflect on learnings and create action plans to implement their experiments
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8
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Networking
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Discover
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:60M
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- Structured networking focused on capability and talent transformation topics
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9
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Post-Program Experiment Findings
(6-weeks later)
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Discover
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:60M
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- CMOs reconnect in a :60M virtual session to share findings of capability and talent experiments, summarize learnings and best practices
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