mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Metrics%20that%20matter%3A%20Evaluating%20Event%20Marketing%20for%20B-to-B%20Marketers%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FB2B-170802%0A%0AEffective%20measurement%20of%20event%20marketing%20has%20confounded%20event%20marketers%20for%20decades.%20This%20session%20outlines%20simple%2C%20critical%20%E2%80%9Coutcome-oriented%E2%80%9D%20metrics%20that%20enable%20event%20marketers%20to%20report%20on%20the%20results%20that%20matter%20to%20internal%20stakeholders%2C%20and%20to%20inform%20continuous%20improvement%20initiatives.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A