mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Insights%20into%20Custom%20Content%20that%20Inspires%20Consumers%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWW-170628%0A%0AThe%20B-Cubed%20Principle%3A%20How%20Custom%20Content%20Inspires%20Consumers%20is%20the%20product%20of%20two%20recent%20Time%20Inc.%20research%20efforts%20to%20understand%20how%20audiences%20respond%20to%20and%20engage%20with%20custom%20content%2C%20their%20trust%20in%20brands%E2%80%99%20messages%2C%20and%20what%20consumers%20believe%20are%20best%20practices%20for%20brands%20to%20communicate%20with%20them.%20The%20research%20included%20multiple%20methods%20including%20branding%20studies%2C%20online%20communities%20and%20surveys%20by%20enthusiast%20category.%20Insights%20span%20GenZ%2C%20Millennials%20and%20GenX%20who%20are%20heavy%20cross-media%20content%20consumers.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A