mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20What%20Marketers%20Need%20to%20Know%3A%20Header%20Bidding%2C%20Private%20Marketplaces%20and%20Other%20Programmatic%20Strategies%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWW-170830%0A%0AMany%20marketers%20now%20recognize%20the%20challenges%20with%20restricting%20programmatic%20buying%20only%20to%20Open%20Auctions.%20As%20a%20result%2C%20many%20are%20turning%20to%20Header%20Bidding%2C%20Server-to-Server%2C%20Private%20Marketplaces%2C%20and%20large%20white-list-only%20opportunities%20to%20reduce%20fraud%20levels%2C%20increase%20viewability%2C%20and%20ensure%20more%20of%20their%20working%20media%20dollars%20go%20to%20the%20publishers%20producing%20quality%20audiences%20and%20editorial%20environments.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A