mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Airbnb%3A%2010%20Steps%20to%20Setting%20up%20a%20Content-Driven%20Marketing%20Strategy%20%28Content%20Marketing%20Series%29%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWW-180912%0A%0AAs%20brands%20move%20away%20from%20traditional%20advertising%20in%20favor%20of%20developing%20an%20ongoing%20dialogue%20with%20their%20community%2C%20the%20brands%20who%20will%20win%20clearly%20communicate%20their%20values%2C%20and%20show%20that%20they%20are%20listening.%20A%20holistic%20approach%20to%20marketing%20communications%20requires%20the%20right%20systems%2C%20organizational%20structure%2C%20and%20capabilities.%20In%20order%20to%20take%20advantage%20of%20a%20broad%20range%20of%20digital%20marketing%20tactics%20%28such%20as%20email%2C%20social%20media%2C%20video%20and%20blogs%29%2C%20brands%20need%20to%20develop%20a%20storytelling%20muscle%20and%20think%20in%20a%20cross-platform%20way.%20In%20this%20webinar%2C%20the%20presenter%20will%20go%20over%20how%20brands%20can%20build%20a%20content%20marketing%20ecosystem%20in%2010%20steps.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A