mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Purchase%20Funnel%3A%20The%20Impact%20of%20Advertising%20on%20Purchase%20Behavior%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWWP-170614%0A%0AMedia%20usage%20does%20not%20necessarily%20correlate%20to%20media%20importance.%20Knowing%20which%20advertising%20platform%20actually%20influences%20consumers%20and%20moves%20them%20to%20gather%20information%20about%20products%20and%20make%20purchases%20is%20essential%20to%20a%20winning%20strategy.%20TVB%20engaged%20GfK%20to%20field%20a%20study%20among%20consumers%20to%20evaluate%20the%20efficacy%20of%20advertising%20in%2020%2B%20media%20platforms%2C%20both%20traditional%20and%20digital%2C%20across%20multiple%20product%20categories.%20%0D%0A%20In%20this%20webinar%2C%20attendees%20will%20learn%2C%20how%20important%20were%20various%20media%20at%20different%20stages%20of%20the%20decision%20making%20process%3F%20How%20did%20media%20platforms%20perform%20based%20on%20demographics%20such%20as%20age%20and%20ethnicity%3F%20How%20do%20media%20such%20as%20TV%20and%20digital%20interplay%20with%20one%20another%2C%20and%20does%20media%E2%80%99s%20influence%20change%20in%20different%20product%20categories%20e.g.%20automotive%2C%20QSR%20and%20medical%3F%0D%0A%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A