mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Life%20in%20Mobile%3A%20Unlocking%20the%20Trillion%20Dollar%20Multicultural%20Market%20with%20Mobile%20Engagement%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWWP-171018%0A%0AOnce%20considered%20a%20%E2%80%9Cniche%E2%80%9D%20audience%2C%20the%20U.S.%20Hispanic%20population%20today%20is%2059%20million%20strong%2C%20generating%20purchase%20power%20levels%20north%20of%20%241.5%20trillion%20a%20year%20%28Forbes%2C%202017%29.%20Some%20brands%20still%20question%20whether%20they%20should%20dedicate%20resources%20to%20this%20segment%2C%20but%20Hispanics%20are%20the%20fastest%20adopters%20to%20digital%20and%20have%20a%20passion%20for%20sports.%20According%20to%20a%20recent%20Univision%20%2F%20Nielsen%20study%2C%20Hispanic%20sports%20fans%20are%2033%25%20more%20likely%20than%20non-Hispanic%20viewers%20to%20buy%20products%20from%20advertising%20between%20programs.%20Through%20a%20partnership%20with%20Tecate%2C%20Life%20in%20Mobile%20will%20showcase%20how%20to%20interact%20with%20this%20dynamic%20demographic%2C%20leverage%20their%20accelerated%20digital%20adoption%20behavior%2C%20and%20successfully%20achieve%20engagement%20rates%20of%2080%25%20or%20higher.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A