mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Attention%20%26%20Intensity%3A%20Winning%20with%20a%20Smart%20Video%20and%20Media%20Strategy%3A%20Fullscreen%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fwebinars%2Fshow%2Fid%2FCOMWWP-171130TH%0A%0AReach%20and%20frequency%20still%20matter%2C%20but%20increasingly%20marketers%20realize%20it%E2%80%99s%20not%20enough.%20In%20today%27s%20attention%20economy%2C%20our%20hypothesis%20is%20that%20winners%20moving%20forward%20will%20value%20three%20things%3A%20user%20experience%2C%20relevancy%2C%20and%20the%20intensity%20of%20attention.%20With%20the%20rise%20of%20ad%20blockers%2C%20it%E2%80%99s%20about%20bringing%20value%20to%20the%20user%20experience%20-%20not%20distracting%20from%20it.%20Relevancy%20equals%20targeting.%20The%20presenters%20will%20unpack%20how%20to%20find%20the%20right%20audience%20through%20testing%20and%20optimization%20strategies%20driving%20real%20engagement%20and%20the%20best%20ways%20to%20measure%20and%20prove%20it%E2%80%99s%20working.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A