ANA Webinars

Join fellow industry leaders from the comfort of your office and tap into a wealth of information on key topics surrounding the advertising & marketing industry. Webinar Wednesdays are complimentary for ANA members. Included below are Webinar Series that focus on a specific topic or theme. A chronological listing of all webinars is available here.

Most webinars are recorded and are available to ANA members for playback on demand through our Marketing Knowledge Center.

Webinar Wednesdays Series

Held nearly every Wednesday at 1 p.m. (EST), ANA brings marketing thought leaders and industry experts to the web to discuss current advertising and marketing issues.

Date/Time (Eastern Time) Title
Wednesday, February 4, 2015 at 1:00pm Influencing, Optimizing and Reshaping Marketing in 2015
Wednesday, February 11, 2015 at 1:00pm Five Ways Marketers Can Unlock Digital Value
Wednesday, February 18, 2015 at 1:00pm Turning Customer Frustration into Breakthrough Innovation
Wednesday, February 25, 2015 at 1:00pm Five Ways Your Brand Can Connect with Generation Z
Wednesday, March 4, 2015 at 1:00pm Hyperlocal: Understanding this Mobile Marketing Opportunity
Wednesday, March 11, 2015 at 1:00pm Influencing the Purchase Funnel through Cross Platform Marketing
Legal & Regulatory Webinar Series

The ANA Legal & Regulatory webinar series will explore new issues that are affecting how our members do business. We will explore topics that are on the cutting edge of advertising and marketing law as well as ongoing regulatory and legal developments that may cut into your company's bottom line. Webinars will take place every other month beginning in January 2014.

If you have questions specifically about the Legal & Regulatory webinar series, please contact David Buzby at dbuzby@ana.net.

Date/Time (Eastern Time) Title
Tuesday, March 10, 2015 at 1:00pm The Developing Law of Drones – Marketing’s New Frontier
Procurement Webinar Series

The ANA designed the Procurement Webinar Series to help enhance the marketing and advertising knowledge of procurement professionals. The 2015 Procurement Webinar Series will start on January 30 and lead right into the 2015 ANA Advertising Financial Management Conference presented by Active International. Remaining webinars will take place on alternate Fridays through April 17.

The Procurement Webinar series is available to ANA members for playback on demand through our Marketing Knowledge Center.

Date/Time (Eastern Time) Title
Friday, February 13, 2015 at 1:00pm Proving the Value of Your In-House Agency
Friday, February 27, 2015 at 1:00pm Nationwide on the Benefits of Marketing and Procurement Collaboration
Friday, March 13, 2015 at 1:00pm Creating a Digital Ecosystem with Marketing Automation
Friday, March 27, 2015 at 1:00pm Has Performance-Based Agency Compensation Failed?
Friday, April 10, 2015 at 1:00pm Applying Business Intelligence to Marketing Procurement

Past Webinars

Increasing ROI with Programmatic

Webinar 

Refining Hispanic ROI in a Total Market World

Webinar 

Native Advertising: Insights from an ANA Study and How Xerox is Optimizing Native

Webinar 

CES Topline: What Marketers Need to Know

Webinar 

Programmatic Buying – Real Time Buying, Real Time Legal Problems

Webinar 

ANA/White Ops Bot Fraud Test Results

Webinar 

Why Marketers Should Tell Ad Tech "F--- Your Analytics!"

Webinar 

Insights Into the Future of Digitized Defined Objects

Webinar 

See all past webinars >

Upcoming Events

2015 Member Annual Pass

Various 

Strategies to Win with the Evolution of Channel Marketing

MINNEAPOLIS, MN

Digital Summit

Scottsdale, AZ

2015 ANA Brand Masters Conference presented by Mashable

Dana Point, CA

Young Professionals: Agency Crawl

Maple Grove, MN

See all events