Webinars

This complimentary online series is perfect for the busy marketing executive.  Generally held on Wednesday at 1 p.m. (EST), ANA brings marketing thought leaders and industry experts to the web to discuss current advertising and marketing issues.

Join fellow industry leaders from the comfort of your office and tap into a wealth of information on key topics. Webinar Wednesdays are complimentary for ANA members. Included below are Specialty Series Webinars that focus on a specific topic or theme.

 

Date/Time (Eastern Time) Title
Wednesday, February 22, 2012 at 1:00pm Integrated Marketing - Barriers & Opportunities
Wednesday, February 29, 2012 at 1:00pm How Kraft Macaroni & Cheese Reinvented Their Brand
Wednesday, February 29, 2012 at 3:00pm Best Practices in Social Media Production (Procurement Series)
Wednesday, March 7, 2012 at 1:00pm The Future Of Television And Video Advertising
Tuesday, March 13, 2012 at 12:15pm CMO Conversation With Esther Lee of AT&T Inc. (CMO Series)
Wednesday, March 14, 2012 at 3:00pm Choosing A Partner Based On Cost Alone Is A Big Mistake (Procurement Series)
Wednesday, March 14, 2012 at 1:00pm How The Coca-Cola Company Is Approaching Mobile Marketing
Wednesday, March 21, 2012 at 1:00pm Southwest Airlines Uses Customer Service To Engage Consumers
Wednesday, March 28, 2012 at 1:00pm PepsiCo: Marketing To The New Mainstream
Wednesday, March 28, 2012 at 3:00pm Improve Your Scope Of Work Program (Procurement Series)
Wednesday, April 4, 2012 at 1:00pm New Study Defines Eight Mom Segments Across Generations
Wednesday, April 11, 2012 at 3:00pm A.T. Kearney's 2011 Assessment of Excellence in Procurement (Procurement Series)
Wednesday, April 18, 2012 at 1:00pm Wheat Thins Builds An Integrated Campaign With 140 Characters
Wednesday, April 25, 2012 at 1:00pm Gatorade G Series Fit: An Integrated Marketing Launch
Wednesday, April 25, 2012 at 3:00pm Procurement Scorecard (Procurement Series)
Wednesday, May 16, 2012 at 1:00pm Walmart Forges A Deeper Connection With Moms
Wednesday, June 20, 2012 at 1:00pm Baby Carrots, Eat 'Em Like Junk Food

Past Webinars

How TerraCycle Helps P&G, Target & Others Find Marketing Magic in the Local Landfill
Wednesday, February 15, 2012
WEBINAR 

Crayola: Finding Your True North
Wednesday, February 8, 2012
WEBINAR 

Best Practices in Internal Communications
Wednesday, February 1, 2012
WEBINAR 

What Makes A Good Digital Game
Wednesday, January 25, 2012
WEBINAR 

Seven Ways To Promote Innovation in Your Marketing Program
Wednesday, January 18, 2012
WEBINAR 

Even Dummies Can Do Agency Evaluation
Wednesday, December 7, 2011
WEBINAR 

Redefining Online Advertising Waste and Revealing Its Value
Wednesday, December 7, 2011
WEBINAR 

Comida Kraft Case Study
Wednesday, November 30, 2011
WEBINAR 

See all past webinars >

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