Past Webinars

Date/Time (Eastern Time) Title
Thursday, August 27, 2015 at 2:00pm BAA Government & Legal Affairs Update: August 2015
Wednesday, August 26, 2015 at 1:00pm OTT (Over-the-Top) Devices: What Marketers Need to Know
Tuesday, August 25, 2015 at 2:00pm Licensing #3: Maximizing the Effectiveness of Your License
Wednesday, August 19, 2015 at 1:00pm Insights for Building a Content Marketing Organization: People, Process, Platforms
Tuesday, August 18, 2015 at 2:00pm Licensing #2: What Marketers Need To Know--The Legal Side of Licensing and License Negotiation
Wednesday, August 12, 2015 at 1:00pm What Marketers Can Do about the Sharing Collaborative Economy
Tuesday, August 11, 2015 at 2:00pm Licensing #1: The Basics of Licensing
Wednesday, August 5, 2015 at 1:00pm Insights to Real-Time Marketing Strategies to Drive Sales
Tuesday, August 4, 2015 at 2:00pm Sweepstakes 3: New Technologies Impacting Sweeps, Contests & Games
Wednesday, July 29, 2015 at 1:00pm Navigating the On Demand World of Millennial Shoppers
Tuesday, July 28, 2015 at 2:00pm Sweepstakes 2: Sweeps, Contests & Games in Social Media
Thursday, July 23, 2015 at 2:00pm BAA Government & Legal Affairs Update: July 2015
Wednesday, July 22, 2015 at 1:00pm A Prankster and Marketer’s Perspective on Advertising Insights
Tuesday, July 21, 2015 at 2:00pm Sweepstakes 1: The Strategic Use of Sweeps, Contests & Games
Wednesday, July 15, 2015 at 1:00pm Top Agency Management Trends for Marketers
Tuesday, July 14, 2015 at 2:00pm How to Rediscover the Lost Art & Science of Product Sampling
Tuesday, July 14, 2015 at 1:00pm Are You Covered? Understanding Vendor Endorsements
Wednesday, July 8, 2015 at 1:00pm Experiential Marketing: The Value of Brand Experiences
Wednesday, July 1, 2015 at 1:00pm Social Listening: What Marketers Should Be Hearing
Wednesday, June 24, 2015 at 1:00pm Insights to a Successful Brainstorming Session
Wednesday, June 17, 2015 at 1:00pm The Internet of Things: What Should Brands be Doing?
Wednesday, June 10, 2015 at 1:00pm 5 Keys to Jumpstarting Your Brand’s Content Marketing
Wednesday, June 3, 2015 at 1:00pm Mobile ROI Data and Insights from Walmart, The Coca-Cola Company and MasterCard
Wednesday, May 27, 2015 at 1:00pm Payment Innovation: What Marketers Need to Know
Wednesday, May 20, 2015 at 1:00pm Top Tips and Tools for Commercial Production Incentives
Wednesday, May 13, 2015 at 1:00pm 5 Tactics to Enhance Customer Interactions on Social Media
Monday, May 11, 2015 at 1:00pm What's The Deal With Native Advertising (And Why, Oh Why, Should You Care)?
Wednesday, May 6, 2015 at 1:00pm Insights for Effective Multicultural Marketing
Wednesday, April 29, 2015 at 1:00pm Unlocking the Power of Mobile Programmatic
Wednesday, April 22, 2015 at 1:00pm Making TV Ads Accountable
Friday, April 17, 2015 at 1:00pm Hewlett-Packard: A Case Study in Decoupling
Wednesday, April 15, 2015 at 1:00pm Native Advertising Best Practices
Friday, April 10, 2015 at 1:00pm Applying Business Intelligence to Marketing Procurement & Agency Management
Wednesday, April 8, 2015 at 1:00pm Millennials: Top Trends and Strategies
Tuesday, April 7, 2015 at 2:00pm Brand Activation Demystified: From Ignored to Engaged--Connect With Your Brand's Audiences on Social Media
Wednesday, April 1, 2015 at 1:00pm 5 Steps to Purpose-Based Marketing
Tuesday, March 31, 2015 at 2:00pm Brand Activation Demystified: Content, Social Proof, and the Path To Loyalty
Friday, March 27, 2015 at 1:00pm Has Performance-Based Agency Compensation Failed?
Wednesday, March 25, 2015 at 1:00pm SXSW 2015: What are the Implications for Marketers?
Tuesday, March 24, 2015 at 2:00pm Brand Activation Demystified: Experience Design--A New Era in Experiential Marketing
Wednesday, March 18, 2015 at 1:00pm Innovation: What Should Brands be Doing?
Tuesday, March 17, 2015 at 2:00pm Brand Activation Demystified: Demystifying Shopper Strategy
Friday, March 13, 2015 at 1:00pm Creating a Digital Ecosystem with Marketing Automation
Wednesday, March 11, 2015 at 1:00pm Influencing the Purchase Funnel through Cross Platform Marketing
Tuesday, March 10, 2015 at 2:00pm Brand Activation Demystified: Relationship Marketing-Uncovering The Mysteries Hidden In Consumer Data
Tuesday, March 10, 2015 at 1:00pm The Developing Law of Drones – Marketing’s New Frontier
Wednesday, March 4, 2015 at 1:00pm Hyperlocal: Understanding this Mobile Marketing Opportunity
Tuesday, March 3, 2015 at 2:00pm Brand Activation Demystified: Promotion Marketing
Friday, February 27, 2015 at 1:00pm Nationwide on the Benefits of Marketing and Procurement Collaboration
Wednesday, February 25, 2015 at 1:00pm Five Ways Your Brand Can Connect with Generation Z
Wednesday, February 18, 2015 at 1:00pm Turning Customer Frustration into Breakthrough Innovation
Friday, February 13, 2015 at 1:00pm Proving the Value of Your In-House Agency
Wednesday, February 11, 2015 at 1:00pm Five Ways Marketers Can Unlock Digital Value

Upcoming Webinars

Strategic Couponing

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Keeping up with Your Growing Marketing Technology Portfolio

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BAA Legal: Best Practices in Privacy, Data Security, and Information Governance Programs

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Integrating a Cross-Channel Strategy with Programmatic Advertising

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BAA Legal: Understanding the FTC’s Updated FAQs on Testimonials & Endorsements

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Social Media Tips and Trends From the Top 40 Social Media Agencies

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The FTC’s “Start With Security” Initiative: Where To Start?

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BAA Legal: TBD

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3 Key Insights to Brand Performance Measurement

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BAA Government & Legal Affairs Update: September 2015

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ANA Multicultural Excellence Awards Winners

The ANA Multicultural Excellence Awards celebrate the best multicultural advertising campaigns. The awards, sponsored by the ANA Multicultural Marketing and Diversity Committee, raise awareness and exposure of the outstanding work being done in the areas of African-American, Asian, Hispanic, LGBT, People with Disabilities and Total Market advertising.

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